My name is Hamutal Elad and I am a textile designer specializing in printing and weaving.

My first "day job" at the age of 16 was in an office and art supplies store,
I discovered then the paper goods and stationery.
Since then I excited about the aquarelle paper and a new pencil. I guess it was clear that I'll explore this world again.

After graduated my B. DES studies at "Shenkar College" I worked in the industry as a jacquard designer, though the benefit from the mill was huge something was missing.
So, During the maternity leave with my sweet daughter Gal I decided to start my own brand.

One of the challenges in my work is to use Eco friendly materials and techniques.
I use only water base colors in my studio, combine traditional and manual techniques,
Create a small series of products and collaborate with other craftsmen and small mills from my community.

Enjoy!

Hamutal