Danielle started making cake stands to use for her wedding in 2010 and decided to sell them on Etsy. Little did she know they would take off and turn into a viable small business. Fast forward a couple years, Danielle meets Jenn in a bible study.

Here's the scene:
Danielle didn't fix her hair that morning, and not fixing curly hair is a bad choice. So she decided to make that "messy bun" look, look a little better with an overpriced sparkly headband (anthropologie). She sits in the back row to avoid others... little did she know Jenn was doing the same thing but decided to comment on the sparkles. Danielle quickly gave credit to the best overpriced store in America and a friendship was born.

Jenn had recently left corporate America to become her own boss. She always felt there was creativity in her hands and decided to put those hands & entrepreneurial spirit to work by creating her shop: www.endsoftheearthdesign.etsy.com.

Danielle and Jenn soon realized their similar passions and decided to unite forces. And so the journey begins...