My name is Sera Holland and I am a graphic and textile designer based in Cape Town. I design and create bespoke fabrics which I make into handmade interior products. I also have a wallpaper range. Handmade by me began as a creative outlet for me to create bright and interesting products that I would want in my own home. I am inspired by everything around me, and love to create statement pieces that will get noticed.

After working in advertising and graphic design for over 10 years I realised that designing for others just wasn't as fun as designing for myself. And I wanted to design something tangible, something you can touch and feel and enjoy. After what was a fun little evening course in manually printing your own designs onto fabric, I started to look into ways to do it better, cleaner, more professional, and stumbled upon digital printing. I later on studied a proper part-time course in textile design and printing and never looked back.

The fabrics I use are all high quality natural fiber textiles, and are either digitally printed with eco-friendly water-based inks or screenprinted locally. I also offer a bespoke service whereby I can custom-make items or create custom designs to make something a little more special and unique.