Hi, welcome to our online boutique. We are collective team, all team members are independent designers and dress makers who worked for high fashion brands and want to make something more interesting and fun.

2006 when I was in Bagan, Myanmar, two Parisian girls compliments on my self-made t shirt hoping that they could find such cool things in Paris. 2008 I opened this shop at Etsy to list 5 designs, in 30 seconds, the first vest was sold! Then our story of designing, making and selling on Etsy began. By 2012, we sold more than 35,000 pieces and became one of the best sellers here.

We live in Neverland (our studio) during the day, outside of it, it is a gray boring city (Shanghai), inside of it, there are exotic native orchids, art works from Africa, India, Native America, China, Japan and Korea, guarded by three dogs, . We brainstorm, explore, experiment together to work out things verify our existence. A journey, a book, a show, a movie and interesting person's contact will be our inspiration. We work out new designs every week, if you don't see a new design in some week, that's because we wanted the design more perfect, it takes time.

Our logo is a fading flower, yes, fading flower; Flower fades, it is one of her charming parts.

All fabrics are hand picked from mills or order to dye to guarantee quality and fair price. Designed and handmade by us from scratch. To be featured on Vogue and design for celebrity one day is not our goal, working out timeless stylish designs to let you feel romantic, beautiful, encouraged, cool and elegant is our dream!

Currently our team members are:

Jeanie (main contact, model for all the pictures and muse; she has been working with us since 2012, answers all your questions and take care of your orders)

Master Liu (patterning for new designs, he worked for big companies as pattern-er for more than 30 years, his cutting skill will even let wearers look at least one size down yet feel comfortable),

Brother Huang (team leader of sewing team and cutting, he has been in this field for more than 20 years; before joining us, he worked for luxury clothing making, of course in Neverland, we don't allow him to use fur and leather again, LOL; he has experience to run a factory, and enjoy the freedom and respect when working with us),

Mrs Yu, up to linen, wool and silk design's sewing,

Mrs Chu, full time mother, part time sewer for jersey designs,

Mrs Ding, up to jersey and knits design's sewing,

Mr Zhu, up to hand cut each clothing from scratch,

gerald, leader of biz team, designing, shipping parcels, new fabric sourcing and photo shooting,

gerald's dad, regular fabric ordering, preshrinking and packing parcels), my father is nearly 70 years old, when you receive your clothes, you will see the fabrics, buttons he hand picked for you, look closely and enjoy them, it is god's gift to me to get help from him and work with him

gerald's mum ( packing, traditional frog closure making, buttons, shawls, QC), my mother is nearly 70 years old, if she makes mistake on your order, do let me know, we will do our best to fix; after cancer in 2016, currently she doesn't work.

Mr Zen (ironing, hand embroidering, making button holes) ;

Da, QC and pack and ship out parcels;

Little Dudu, 10 years' old baby girl Yorkie, good company and inspiration of our team; she left us in 2016, please allow me to use her picture in shop so that I can see her every day.

Bigger Dudu (12 years' old Yorkie), Huanhuan ( 8 years' old Yorkie, in diet so not willing to be taken pics), Mimi (black and white cat rescued by Little Dudu), Little F ( Mimi's son)

We sincerely hope you will like our designs and we will do our best to provide quality pieces and good service (but it is fine if you are not into our designs, they are not for everyone initially).

Thanks for your time:)