Sherri is building an empire.
A childhood spent choosing to play with bins of her Oma’s fabric remnants while dressed in clothing made by her mother led her to design school and years spent in wardrobe departments of film sets and theaters. Burned out by 90 hour weeks and ready to start a family, she followed her entrepreneurial spark to start an interior design business. Before long she was selling custom drapes and fabric covers at high end Ontario design shops. There are no half measures for Sherri. Her passion for design and drive to create are not just hobbies but make up her identity.

After a life-changing diagnosis hijacked the lives of Sherri and her growing family, she
experienced a change in perspective. It was time to take a look at the products and materials
she was bringing into her home – from cleaning supplies to food to personal care items and,
yes, period products. What she found was alarming. The topic of menstruation, only discussed
in the briefest of terms and handled with the utmost discretion, was one she never examined
closely. When she did take a look at the disposable products that represent the norm, she found harmful chemicals and an incriminating lack of sustainability. Red Cat Cloth was born.

Sherri recruited friends and family to test each iteration of her reusable pads, their input helping her to find the perfect material, tweaking the thickness and design, and achieving the ideal absorbency. After years spent coping with illness, the need for a revolution in the menstrual product industry helped her reclaim her entrepreneurial spirit. Serial workaholic tendencies were traded for a newfound appreciation of patience and rest, but her vision for the future is bigger than ever. She’s teaching her children and her customers to overcome taboos, speak about their periods, and advocate for healthier options. She’s demanding better for people who have periods – products that don’t harm their bodies or the environment – by making the necessary changes herself.

She knows if the products are good, the growth will come. And Red Cat products are good.