I’m Jennifer, owner of Sweetheart Party Shop. My shop opened in January 2011 and specializes in unique custom party décor! I’m a one momma small business so all my products are created, packed and sent out by ME! Most of my items are fully assembled and ready to use right out of the box! This is your one stop party shop!

A little bit about me...I’ve been married to my best friend since 2005, we have 3 amazing kiddos (Addison- 16, Ayson- 14 and Alivia- 9) and a silky terrier puppy, named Arlo. I love all things Disney, spending time with my family, going to the movies, watching HGTV, Hallmark movies and traveling (especially to our favorite place WDW). I’m also a cheer mom, baseball mom and gymnastics mom. I stay busy!
I've always been very crafty and making scrapbooks, cards and party décor. When I decided to leave my job in advertising in 2009, I needed a creative outlet and that’s when my party décor designing went into high gear. With the encouragement of my late mother, family and friends, I decided to start my Etsy shop so others could enjoy my designs, too. I had to include my mom in this adventure somehow. She was my biggest encourager and always said I needed to be in the party business...she called me “Sweetheart”!

I'm honored to be a part of so many special celebrations and I feel so blessed to share my ideas with you!!