I thoroughly enjoy natural and organic products. As a nurse I also can understand the need for an effective preservative system. Nothing can make you sicker than moldy, microbial laden products.
But where's the balance?

Do I really need the "coloring"?

What's the difference between essential oil as fragrance or using "fragrance oil"? Does it even matter?

Well, I've put together a line of high quality and affordably priced skin care products all developed with the goal of exceptional skin care results and quality ingredients.

Nothing you don't need but not skimping on what you do.

and just so you know...
I don't "need" the coloring and
anything I put on my face I prefer to be scented with only essential oil
BUT
if it is on the body I will happily use either. (my face is much more delicate so I take care of it).