Our mission and values
Everything here is made through carefully selected print-on-demand partners that share our commitment to sustainability and ethical production. Every item is printed only when you order it, using organic materials and shipped in plastic-free packaging.
Whether it’s a statement tee, a cosy hoodie, or a small gift with meaning, everything is created with thought and care to minimise its environmental footprint and reduce harm to people and the planet.
We're on a fast learning curve in this space and always welcome feedback or suggestions to help us do better.
In a world where fast fashion is at an all time high and an unbelievable amount of textile waste ends up in landfill every day, I didn't want my gains to contribute to this problem.
So what makes someone suddenly start selling Tees in 2025?
For me (Jennifer), this story starts with a story — Simple Abundance by Sarah Ban Breathnach.
Simple abundance is a daily guide which I started reading on 1st January 2025. One chapter that was particuarly interesting to me was: if your clothes don’t bring you joy or make you feel amazing, why keep them?
So I gave my wardrobe a complete overhaul, listing stuff on Vinted or sending to the charity shop. But, I didn’t have much left to wear, which was a bit of a problem.
At the same time, I was in a hen party WhatsApp group where the outfit chat was next level. It felt like everyone was receiving a never-ending stream of parcels from Shein. I genuinely felt a bit sad about it. So as someone who was in the market for some new clothes, what could I do about.
So, I set out to create clothes I actually wanted to wear — clothes that felt good in both design and values. And that’s how this shop came to life. As I mentioned above, I'm constantly learning, but right now (November 2025), this is the best I can do with the budget and resources I have, and I think it's a good start!
Style and inspiration-wise, I never really left the '90s. I’ve always been drawn to things that feel a bit witchy, a bit retro, and a bit celestial. That's me!
Thanks for reading our story! 🌍
