The tools I wish I'd had sooner
Hi, I'm Carl.
For years I worked in senior commercial roles, including being the Commercial Director for a 9-figure manufacturing business — running major retail accounts, leading negotiations, sitting in the boardroom planning meetings. On paper it was the career I'd worked my whole life for. In reality, I was running on empty and didn't realise how burnt out I was until it was too late.
Around the same time, I was diagnosed with AuDHD in my forties. Suddenly a lot made sense — why I'd always worked twice as hard to look "fine", and why the crash hit so hard when it came.
So I stepped away. I'm taking a year out to recover, rethink what success means, and work out what "enough" looks like for me. I share that journey on TikTok and YouTube as Re-Framing Success.
This shop is where I turn what's helping me into practical tools you can use. Every workbook is written by me, from lived experience — not by a wellness brand that's never sat through a 7am call with nothing left in the tank. They're for busy professionals, neurodivergent adults, and anyone who's starting to wonder if the life they've built is the one they actually want.
I'm not a therapist, and these aren't a replacement for professional support. They're the tools I wish I'd had sooner.
Thanks for being here. — Carl
