Startup Business Plan Template Word, Financial Projections Excel (Digital Download)

Business plan template in Word, already laid out in the traditional format that banks, lenders and investors expect, with a short writer's note in every section that tells you what to write and what a reader looks for. Fill in the [brackets], delete the notes, and you have a complete plan. Includes a startup financial projections workbook that works out the numbers for your financial plan.

WHAT'S INSIDE THE PLAN (16 pages)
- How to use this template: a step-by-step page for you (delete it before you send the plan)
- Executive summary with a financial highlights table and your funding request
- Company description: mission, vision, company facts table, goals and objectives
- Products and services: price, cost and gross margin table, pricing strategy
- Market analysis: industry, target market, market size table with sources, customer needs
- Competitive analysis: competitor table, competitive advantage, SWOT table
- Marketing and sales plan: positioning, marketing channels and budget table, sales process, customer retention
- Operations plan: location, equipment, suppliers table, licences, permits and insurance table
- Management and organization: team table, staffing plan, advisors
- Milestones table from today to break-even
- Funding request: amount, use of funds table, owner investment, repayment
- Financial plan: key assumptions, startup costs, 3-year profit and loss, cash flow summary, break-even analysis
- Risks and mitigation table, and an appendix checklist of supporting documents
- Automatic contents page

FINISHED EXAMPLE PLAN
- A complete 15-page plan for a made-up bakery, so you can see what each section should say before you write yours
- Its numbers match the workbook's sample file, so you can follow how the workbook results flow into the plan

THE FINANCIAL PROJECTIONS WORKBOOK
- Enter your startup costs, funding (your own money and one loan) and a few plain assumptions
- Get year 1 month by month, years 1 to 3, the monthly loan payment, your break-even month and the lowest cash point in year 1
- A Summary tab with the numbers to copy into the plan's financial tables, plus two charts
- A filled-in example for a made-up bakery shows how every tab works

WHAT YOU GET
- Business-Plan-Template.docx (editable, 16 pages, automatic contents page)
- Example-Business-Plan.pdf (a finished 15-page plan for a made-up bakery)
- Startup-Financial-Projections.xlsx (blank, ready for your numbers)
- Startup-Financial-Projections-with-Sample-Data.xlsx (filled-in example)
- Quick-start guide for the workbook (PDF)

HOW YOU GET IT
Digital download. Your files are available right after purchase from your Etsy Purchases page. Nothing is shipped.

COMPATIBILITY
- Plan: Microsoft Word (.docx) on Windows, Mac or Word for the web; LibreOffice Writer
- Plan in Google Docs: upload the .docx to Google Drive and open it; all text and tables come through, page breaks can shift slightly
- Workbook: Microsoft Excel 2016 or newer (Windows or Mac) and Excel for the web; Google Sheets: upload the .xlsx to Google Drive, open it, then File > Save as Google Sheets
- Needs a computer or tablet with a word processor and a spreadsheet app

GOOD FOR
Anyone starting or growing a small business who needs a written plan for a bank loan, an investor, a grant or business program application, or their own planning, without starting from a blank page.

PLEASE NOTE
- A writing guide and planning tool, not legal, tax or financial advice. Projections are estimates from your own assumptions; have an accountant review your numbers before you rely on them or show them to a lender
- Every lender and program has its own requirements: check what yours asks for
- For your own use; please don't resell or share the files

DISCLAIMER
This template is a planning tool and does not replace advice from a qualified or licensed professional (such as an accountant, financial advisor, lawyer or certified tradesperson). Check the results before you rely on them. Sold as is: because this is an instant digital download, all sales are final, with no returns, exchanges or refunds. If a file is damaged or won't open, message us and we'll send you a working copy.

HOW IT WAS MADE
Designed by VARS Digital with AI-assisted tools. Every page is checked before release.

QUESTIONS
Message us through Etsy and we'll help you get set up.