💜The Heart Behind Hey Jude Co.
Hey Jude Co. was created by Dr. Jennifer Collins, a licensed clinical psychologist, in honor of her mother, Judy. Friends and family called her “Jude.”
After her mom passed away from metastatic breast cancer in 2024, Dr. Collins was left with both heartbreak and a deep desire to carry her mother’s spirit forward. She wanted to create something meaningful. Something that would offer real comfort, not just to herself, but to others navigating grief, loss, and all of life’s hardest moments.
The name Hey Jude comes from her mom’s favorite Beatles song — the same one played at her Celebration of Life. Its message has become the heartbeat of this brand:
🎶Take a sad song and make it better.
Hey Jude Co. was born from that message. Every product is rooted in Dr. Collins clinical training and emotional insight, offering not only comfort but true psychological support.
These are not just feel-good affirmations or trendy wellness quotes. Each deck is a carefully designed mental health tool, written by a licensed psychologist and built on evidence-based techniques like cognitive reframing and self-compassion. They help people pause, breathe, and shift how they think in small but powerful ways.
Jude inspired the heart of the brand. Dr. Collins credentials give it strength and purpose. Together, they created something that feels like a deep breath in the middle of life’s most difficult moments.
Hey Jude Co. is where psychology meets presence. It’s clinical care expressed through beautiful, thoughtful products. It’s for the people who are hurting, healing, and finding hope…one intentional message at a time.
