Since 2013
Depuis 2013
WHY WAS RÖXE LAUNCHED ONLY IN 2019?
I saw the whole thing as too complicated, I thought I didn't have the entrepreneur profile when it's the opposite! In addition, I had neither the resources nor the knowledge to get started. It took me a minimum of knowledge to finally realize my dream.
*In 2013, at the age of 24, I had fun taking pictures with a friend in the park behind my parents' house (in Longueuil), wearing my beautiful large light scarf in Aztec style that I carried everywhere! I already imagined myself selling scarves and blankets of this style in a shop. I have always had an admiration for indigenous art, and I am multicultural: I have closer Italian origins and Native American origins.
WHY ART & DESIGN?
ART: I've loved all forms of art since I was a little girl. Moreover, at 17-18 years old I started a DEC in visual arts that I finished at 20, because I did not know what to do in life, but at least I knew that I liked to create. I intend to use this talent in more projects for RÖXE to make myself known for my ideas and illustrations. Subsequently, I did 1 year in Multimedia Techniques which was still practical!
DESIGN: At the age of 21, I moved to Quebec City to do my bachelor's degree at Laval University in graphic design. I studied in this field, because I liked to create, but also to communicate my ideas in a graphic way.
In 2013, I realized that this field was not for me unless I was my own boss. I also create slightly more graphic visuals for my future products, which is why the word "design" should be included in my company name.
For all these reasons, I started a business! I did not do all these studies for nothing, because everything I have acquired serves me for my business.
Pourquoi RÖXE DESIGN?
Depuis toujours, je suis fascinée par les formes géométriques, les contrastes visuels et les objets à la fois beaux et utiles. C’est au fil de mes voyages et de mes inspirations nomades que l’idée m’est venue de créer une marque à mon image : créative, fonctionnelle et un brin sauvage.
Déjà en 2013, je rêvais de vendre des foulards et des couvertures inspirées de motifs audacieux. Mais ce n’est qu’en 2019 que j’ai trouvé le courage (et les outils) pour concrétiser ce rêve. Graphiste de formation, artiste de cœur, j’ai voulu créer mes propres produits : des accessoires utilitaires, des sacs et des jetés, pensés ici au Québec, avec intention et caractère.
RÖXE, c’est le mélange de mon œil de designer, de mon amour pour l’art, et de mon désir d’offrir des pièces originales qui accompagnent les gens dans leur quotidien comme dans leurs aventures.
