Bold colors, statement maximalist prints — on tote bags, streetwear, fabric, lampshades and beyond. From boho style and modern folk to abstract geometry. Quality materials, careful craft
👋 WELCOME
We are Anna and Oleg. We've been in design since 2006.
🧵 ORIGINS
For years, we ran a design bureau specializing in custom furniture — making sofas and poufs, and collaborating with some of the finest textile brands in the industry, like Maharam, Robert Allen, and Casamance. As furniture designers, we always faced the same problem: the upholstery market felt too quiet and slow. It lacked bold patterns, raw energy, and unapologetic color. So we started creating our own textile prints.
😏 THE TEMPTATION
Over the years, people kept telling us: "Why not make shirts with your prints — why only poufs?" or "This pattern would look amazing on a bag" or "At least release a fabric collection!" It was tempting, of course — but we didn't want to become a big company, or start an entirely new production line on top of the furniture business.
🚀 THE SHIFT
But the world finally changed — for the better. Print on demand arrived! And not the cheap kind, either — not a photo slapped on a mug, or a polyester pillow you're almost afraid to touch. These are guys who obsess over quality even more than we do :) Incredible organic cotton, the finest silk muslin, museum-quality prints, perfectly even (!!!) stitching, real attention to detail — an entire culture of craftsmanship.
🔄 THE NAME
So we decided to give it a try — and, quite literally, changed the plan. That's how this project got its name. We carefully hand-picked a few partners we could trust with our designs, tested the first products, and now we're launching it into the world :)
🌍 WHERE WE ARE
These days we live just outside Valencia, Spain. But getting your order made and shipped as fast as possible? That's all thanks to our production partners scattered around the globe. Most US orders are produced in Montreal, Canada and New Jersey, US. While European orders ship from Latvia, Croatia, etc.
BUT — one exception: some of our more elaborate streetwear pieces come from China. Sorry, not Portugal, not the US. China! Yes, really: that's where you find the best fabric quality, the sharpest cuts, the wildest silhouettes, and the most advanced production tech right now :)
🎨 THE APPROACH
No trends, no algorithms — just our own sense of beauty: bold patterns, raw energy, unapologetic color. We take the work seriously, not ourselves. Every piece, made as if it were for our own home.
Mostly, we just want the world to look a little better. One pattern at a time.
WELCOME TO THE PLAN. GLAD YOU'RE IN IT 🧡
