Affordable, sustainable, fun!
What drove you to kickstart your business?
Erda Ally was born out of the desire to teach my own kids about sustainable living. Children learn from the environment around them and are more likely to learn habits that they see at home.
We originally launched our reusable silicone coloring mats in the USA to test the market at the back end of 2019 with our Dino & Fairy Mats in A3 size selling out. We then decided to bite the bullet and bring our designs to Singapore launching A5 size party packs.
What is the story behind your brand?
We wanted a name that reflects our brand. Erda literally translates to “Earth” in old English & Ally means “helper”
Our vision is to create products that lead to less consumer wastage. We want to make it easy for everyone to lead a greener life by making sustainable products affordable.
What would you say sets you apart from other brands?
Our coloring mats are unique Intricate Designs. We spend a lot of time with our in-house designer based in Europe making sure each design is perfect down to that last detail.
Follow us on Instagram: @erdaally and @doodledat.uk
Web: https://www.erdaally.com/silicone-colouring-mats
