The weapons of persuasion: How and why we end up saying yes

Name: The weapons of persuasion: How and why we end up saying yes
Brand: FANKYE
SKU: 1573097271
Price: 3.37 USD
Availability: InStock
Rating: 4.4 (11 reviews)

FANKYE

You can only make an offer when buying a single item

Vintage from before 2000
Digital download
Digital file type(s): 1 PDF
Text in this download may be in another language

Translated by Google

See in original language

Translate to English

Sorry, we could not translate this listing to English.

In the new edition of this acclaimed bestseller, Robert Cialdini, an expert in the field of influence and persuasion, offers an updated and expanded review of what has now become a classic of the social psychology of persuasion.
With his usual brilliant and anecdote-filled style, Cialdini explains the psychology of why people say yes and describes how to apply these insights, ethically, in work and everyday contexts. Knowledge of persuasion schemes not only allows you to become an even more skilled persuader, but also allows you to defend yourself from those who, in a not always ethical manner, try to influence us.
In this new edition, which is based on the most recent studies, Cialdini introduces a new persuasion scheme, unity, which describes how the fact of feeling that the persuader is "one of us" makes his communication more convincing. Particular attention is also paid to the application of persuasion tactics to online communication.
The Weapons of Persuasion is a comprehensive guide on how to use these principles to push others in the direction we choose.

Instant Download

Your files will be available to download once payment is confirmed. Here's how.

Instant download items don’t accept returns, exchanges or cancellations. Please contact the seller about any problems with your order.

Etsy Purchase Protection: Shop confidently on Etsy knowing if something goes wrong with an order, we've got your back for all eligible purchases — see program terms