Coconaüts, join the journey towards tomorrow's BetterEarth, Today.
Coconaüts desires to be a truly green lifestyle brand, that ensures leaving a green trace for the next generation. While maintaining the highest quality, fresh styles and playful experiences, to serve our customers' desires.
How and when was Coconaüts conceived?
Like many of us experienced during 2020, I, the founder of Coconaüts, was locked down at home for almost a year. And that arrived at a very delicate moment when I was in the very early stages of designing a crowdfunding campaign for my main startup - BetterSelfToday.
The lockdown, immediately put an halt to everything. What followed was a cocktail of: moments of frustration, euphoria of creative ideas, doubts about future, dealing with health issues accumulated due to 2 years of digital nomad travelling etc.
As cliché as it may sound, creativity leads the way in really tough situations, and brings forward new inventions, experiences to this world. It also reveals the necessary reasons, knowledge, patience and courage, and most importantly the people required to pursue the path.
I experienced it firsthand, when I was figuring out ways to create a valuable, authentic, and truly sustainable experience for people.
Eventually, each dot started connecting itself after one another, and new words also started revealing themselves.
Coconaüts is one of them.
It represents a tribe of Earth loving beings/'souls' of the universe traveling to, and around Earth. Coconaüts includes souls & beings that are already living here in form of humans, animals, & even fantasy characters etc. and then there are Coconaüts, that are yet to manifest in natural and/or digital world.
Since, we believe in co-creation - though we have identified some of the Coconaüts' characters & their traits, but overall we intend to discover & develop this whole tribe, together with our customers and partners.
The early Coconaüts we identified, have ventured to open this online shop to fund their own development and progress :), laying a fresh foundation of doing e-commerce, while leaving green trace for next generations.
Why Trees?
One of our founding principles is "Sustainability First", to align with the current global issues of sustainability & climate change. And we believe in simple and effective solutions. So, we decided to add a goal of planting trees as a part of our business objectives.
Overall, we desire to plant 77,777,777,777 Trees in the first 7 years of our business lifecycle, while keeping the overall experience to be valuable and playful for our customers, partners and ourselves.