How we started this journey?
There's an old tale about a Cherokee teaching his grandson about life.
“𝑨 𝒇𝒊𝒈𝒉𝒕 𝒊𝒔 𝒈𝒐𝒊𝒏𝒈 𝒐𝒏 𝒊𝒏𝒔𝒊𝒅𝒆 𝒎𝒆,” he said to the boy.
“𝑰𝒕 𝒊𝒔 𝒂 𝒕𝒆𝒓𝒓𝒊𝒃𝒍𝒆 𝒇𝒊𝒈𝒉𝒕 𝒂𝒏𝒅 𝒊𝒕 𝒊𝒔 𝒃𝒆𝒕𝒘𝒆𝒆𝒏 𝒕𝒘𝒐 𝒘𝒐𝒍𝒗𝒆𝒔. 𝑶𝒏𝒆 𝒊𝒔 𝒆𝒗𝒊𝒍 – 𝒉𝒆 𝒊𝒔 𝒂𝒏𝒈𝒆𝒓, 𝒆𝒏𝒗𝒚, 𝒔𝒐𝒓𝒓𝒐𝒘, 𝒓𝒆𝒈𝒓𝒆𝒕, 𝒈𝒓𝒆𝒆𝒅, 𝒂𝒓𝒓𝒐𝒈𝒂𝒏𝒄𝒆, 𝒔𝒆𝒍𝒇-𝒑𝒊𝒕𝒚, 𝒈𝒖𝒊𝒍𝒕, 𝒓𝒆𝒔𝒆𝒏𝒕𝒎𝒆𝒏𝒕, 𝒊𝒏𝒇𝒆𝒓𝒊𝒐𝒓𝒊𝒕𝒚, 𝒍𝒊𝒆𝒔, 𝒇𝒂𝒍𝒔𝒆 𝒑𝒓𝒊𝒅𝒆, 𝒔𝒖𝒑𝒆𝒓𝒊𝒐𝒓𝒊𝒕𝒚, 𝒂𝒏𝒅 𝒆𝒈𝒐.”
He continued,
“𝑻𝒉𝒆 𝒐𝒕𝒉𝒆𝒓 𝒊𝒔 𝒈𝒐𝒐𝒅 – 𝒉𝒆 𝒊𝒔 𝒋𝒐𝒚, 𝒑𝒆𝒂𝒄𝒆, 𝒍𝒐𝒗𝒆, 𝒉𝒐𝒑𝒆, 𝒔𝒆𝒓𝒆𝒏𝒊𝒕𝒚, 𝒉𝒖𝒎𝒊𝒍𝒊𝒕𝒚, 𝒌𝒊𝒏𝒅𝒏𝒆𝒔𝒔, 𝒃𝒆𝒏𝒆𝒗𝒐𝒍𝒆𝒏𝒄𝒆, 𝒆𝒎𝒑𝒂𝒕𝒉𝒚, 𝒈𝒆𝒏𝒆𝒓𝒐𝒔𝒊𝒕𝒚, 𝒕𝒓𝒖𝒕𝒉, 𝒄𝒐𝒎𝒑𝒂𝒔𝒔𝒊𝒐𝒏, 𝒂𝒏𝒅 𝒇𝒂𝒊𝒕𝒉. 𝑻𝒉𝒆 𝒔𝒂𝒎𝒆 𝒇𝒊𝒈𝒉𝒕 𝒊𝒔 𝒈𝒐𝒊𝒏𝒈 𝒐𝒏 𝒊𝒏𝒔𝒊𝒅𝒆 𝒚𝒐𝒖 – 𝒂𝒏𝒅 𝒊𝒏𝒔𝒊𝒅𝒆 𝒆𝒗𝒆𝒓𝒚 𝒐𝒕𝒉𝒆𝒓 𝒑𝒆𝒓𝒔𝒐𝒏, 𝒕𝒐𝒐.”
The grandson thought about it for a minute and then asked his grandfather,
“𝑾𝒉𝒊𝒄𝒉 𝒘𝒐𝒍𝒇 𝒘𝒊𝒍𝒍 𝒘𝒊𝒏?”
The old Cherokee replied, “𝑻𝒉𝒆 𝒐𝒏𝒆 𝒚𝒐𝒖 𝒇𝒆𝒆𝒅.”
Our journey began with a desire to translate these inner battles onto wearable canvases – minimal designs with messages that inspire. We start with a focus on t-shirts and sweatshirts, offering a platform for positivity and self-expression. But our vision extends beyond threads. We dream of expanding into a wider range of products, all designed to spark a light within you and the world around you.
We're more than just a shop – we're a community. With every purchase you make, you're not just feeding the good wolf within yourself, but you're also contributing to a positive change. 𝟏𝟎% 𝐨𝐟 𝐞𝐚𝐜𝐡 𝐬𝐚𝐥𝐞 𝐠𝐨𝐞𝐬 𝐭𝐨𝐰𝐚𝐫𝐝𝐬 𝐚 𝐝𝐨𝐧𝐚𝐭𝐢𝐨𝐧 𝐭𝐨 𝐍𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐀𝐥𝐥𝐢𝐚𝐧𝐜𝐞 𝐨𝐧 𝐌𝐞𝐧𝐭𝐚𝐥 𝐈𝐥𝐥𝐧𝐞𝐬𝐬 (𝐍𝐀𝐌𝐈).
Join us on this journey of inner exploration, positive expression, and making the world a brighter place, one well-designed piece at a time
