1 Vintage Johnnie Walker Glass Mug - Keep Running, Finish Flag Races

1 Vintage Johnnie Walker Glass Mug - Keep Running, Finish Flag Races

Keep Running to the Finish Flag
Measurements:
Base: 6x6cm/2.36x2.36"
Top: 8x8cm/3.15x3.15"
Height: 9cm/3.54"

The largest and most iconic blended Scotch whisky is recognizable the world over.
Johnnie Walker is one of the most instantly recognizable whisky names in the world, and the brand is the best-selling Scotch whisky worldwide, selling over 20 million cases annually. It is even considered the world's most valuable premium spirit brand.
For many years, Johnnie Walker offered Red Label and 12-Year-Old Black Label varieties, but recently the portfolio has expanded significantly and now also includes Double Black (richer and smokier than Black Label), Gold Label Reserve, the 18-Year-Old Platinum Label, and Blue Label.
Johnnie Walker Blue Label is the rarest and most expensive expression. The series includes a number of variants, including a King George V edition and a Blue Label 2015 Limited Edition Design. Exclusive to the global travel shopping arena is the Johnnie Walker Explorers’ Club Collection, which includes The Spice Road and The Gold Route.
Johnnie Walker also has "homes" in several key Asian cities, such as Shanghai, Beijing, Mumbai, Seoul, and Taipei, described as "multi-sensory embassies for luxury blended Scotch whisky."
At first glance, the widely used advertising slogan "Born 1820 – still going strong" implies the whisky originates from that date, but it was actually a year earlier that 14-year-old John Walker took his first steps toward building an iconic whisky brand when he sold the family farm.
With the proceeds, Walker opened his first grocery store in Kilmarnock, Ayrshire, and eventually began selling and making whisky. However, it wasn't until ten years after his death in 1857 that his son, Alexander, introduced the company's Walker's Old Highland Blend, the whisky It was the forerunner of Red Label and Black Label, founded in 1909. By then, the unusual square bottle, introduced by Alexander Walker in the 1860s, and the slanted label were already familiar to consumers, and it was in 1908 that cartoonist Tom Browne created the "walking man" figure that, through various incarnations, has remained a key part of the brand's imagery.
John Walker & Sons acquired the Cardhu distillery on Speyside in 1893, and the company became part of the Distillers Company (DCL) in 1925. DCL was acquired by Guinness in 1986. Guinness subsequently merged with Grand Metropolitan to form Diageo in 1997.
By the mid-1950s, Johnnie Walker had taken its place as the world's best-selling whisky, a position it has maintained ever since, thanks in part to significant investment in marketing. This included the £10 "Keep Walking" campaign. 100 million.
Blue Label was added to the Johnnie Walker lineup in 1992, and Blue Label King George V was introduced in 2008. Double Black was released in 2011, followed a year later by the Gold Label Reserve and Platinum Label variants. After being absent from UK retail outlets since 1977, Red Label returned to its home market in 1983 and was relaunched in 2013.
Johnnie Walker retained a connection to its hometown by being bottled in Kilmarnock, but the Walker bottling plant there closed in 2012, and production was transferred to Diageo's bottling plants in Leven, Fife, and Shieldhall, Glasgow.
In September 2015, Diageo unveiled Johnnie Walker's largest global marketing campaign to date. The campaign, called "Joy Will Take You Further," is based on months of commissioned consumer research and builds on the long-running "Keep Walking message from the brand.

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