Our handmade laundry detergent is:
Vegan
Gluten Free
Designed for people with sensitive skin
Plant-based, derived from renewable resources
Gray Water & Septic Safe
100% biodegradable
Cleans well in hard or soft water
Scented with 100% pure essential oil
Works in he (high efficiency) or regular machines
Low waste
Sustainably packaged & shipped
Formulated by us- a totally unique product you can't find anywhere else
Lightly scented
Non allergenic
Highly concentrated and very effective
Rustic Strength Liquid Laundry Detergent uses 100% natural plant based surfactants and is derived from renewable resources. We designed it for people with sensitive skin who may react to commercial detergents. Unlike the leading natural brands it is truly hypoallergenic and available with no dyes, perfumes, SLS, SLES, sulfates, parabens, phthalates, or other nasties. 100% Ingredient Transparency
Our detergent is a simple yet powerful 12 ingredient formula that is color safe, non toxic, and completely biodegradable. It works in he or standard machines, and is septic safe, gray water safe, and the rinse water is not toxic to aquatic life. Created for eco friendly and eco conscious people that are looking to get back to a simpler lifestyle, Rustic Strength Laundry Detergent is an easy to use green way to do laundry in the modern era.
Rustic Strength Laundry Detergent
DOES NOT CONTAIN ANY:
parabens
phthalates
dyes
fragrances
SLS/SLES
sulfates
brighteners
whiteners
chemical softeners
unnecessary fillers or cutting agents
DIRECTIONS FOR USE:
Small load (1/4 full or less) 1/2 - 1 oz of detergent
Medium load (1/2 full) 1 - 2 oz of detergent
We do NOT recommend overfilling your laundry tub with clothes. It is best to work with a medium-size load and about 2 oz of detergent. This way your laundry tumbles/swishes around in the tub and gets plenty of water and detergent on all the garments to ensure proper cleaning.
GUIDE FOR WATER TEMPERATURE:
Hot water is good for whites, typical dirty clothes, sweaty activewear, and diapers. Hot water is best for killing dust mites, germs, and for heavily soiled items.
Warm water is good for cleaning most man-made fibers, knits, or jeans. It will clean without fading or significant shrinking.
Cold water is best for darks, bright colors, delicate fabrics, or anything else that needs gentle treatment.
Pre-treat or pre-soak your clothes in water/detergent mixture if items are heavily soiled.
EXCERPT FROM "ABOUT US"
Read more on our shop profile!
'After doing a lot of shopping I found out there was no laundry detergent on the market that didn’t contain all these horrific chemicals! With my husband already being in the chemistry field and through my own panache we teamed up and started doing experiments. A lot of them. We started testing 10 formulas a day until we found something that worked.
The problem with a lot of “natural” products is they are hugely expensive and don’t really work. Obviously I wasn’t going to make myself a cleaning product that doesn’t work! After perfecting my formula I realized what exactly I was cleaning my clothes with- a completely biodegradable, non-toxic, extremely effective laundry detergent I can make for a reasonable price? A total smash hit, of course.'
Concentrated, deep-cleaning, Liquid Laundry Detergent. Made from renewable plant + Earth mineral-derived ingredients.
Color-safe
Safe for the most sensitive skin
Can be used in regular or he (high-efficiency) washers.
100% biodegradable
Toxin + Irritant Free | Ditch the toxins and irritants found in most detergents. Our Liquid Laundry Detergent is hypoallergenic and completely dye-free ∙ perfume-free ∙ SLS-free ∙ SLES-free ∙ sulfate-free ∙ paraben-free ∙ phthalate-free ∙ 1,4-dioxane-free ∙ ethoxylated alcohol-free ∙ optical brightener-free ∙ filler-free ∙ petroleum-free ∙ palm oil-free ∙ gluten-free ∙ hormone disruptor-free ∙ carcinogen-free — and simply worry-free.
Small Batch Fresh | Our Liquid Laundry Detergent is produced daily at our family-run factory in The Ozarks, USA — arriving to you made the same week.
Ingredients
Charcoal Filtered Deionized Water • High-purity water.
Cocamidopropyl Hydroxysultaine • Naturally derived from coconut, palm-free, it is an environmentally friendly and biodegradable surfactant with high foaming and mild chemistry.
Sodium C14-C16 Olefin Sulfonate • Derived from coconuts, palm-free, this mild-surfactant helps to lift dirt and debris from surfaces, so the water can whisk them away. Biodegradable.
Decyl Glucoside • A plant-derived, biodegradable surfactant. It is mild and safe for sensitive skin.
Vegetable Glycerin • Derived from vegetables. It is biodegradable and helps the plant surfactants do their job. Food-grade & kosher.
Dimethyl 9-Decenamide • A plant-based, biodegradable nonionic surfactant that helps clean and removes grease and other substances.
Capryl Caprylyl Glucoside • A biodegradable plant-based surfactant with mild chemistry and sensitive skin compatibility.
Pentasodium Pentetate • Salt of Pentetic Acid. Pentasodium Pentetate is a cleaning power booster. Biodegradable.
Polysorbate 20 • Plant-based performance stabilizer. Helps in the spreadability of liquids and stabilizes the formula when adding essential oils and phthalate-free fragrances. Biodegradable. Kosher. Food-Grade. Dioxane-free.
Methylisothiazolinone & Benzisothiazolinone • These preservatives are used in the lowest concentrated form to help decrease the chance of bacteria, fungi, and mold. Increases shelf life of the product. Antibacterial. Biodegradable.
Scent
Unscented
Contains no essential oils or phthalate-free fragrance oils
Lavender/Lime
Lavandula Angustifolia Lavandula Stoechas (French Lavender) Oil, Lavandula Latifolia (Portuguese Lavender) Herb Oil, Lavandula Angustifolia (Common Lavender) Oil, Lavandula Hybrida (Hybrid Lavender) Oil, Citrus Aurantifolia (Lime) Oil
Lavender
Lavandula Angustifolia Lavandula Stoechas (French Lavender) Oil, Lavandula Latifolia (Portuguese Lavender) Herb Oil, Lavandula Angustifolia (Common Lavender) Oil, Lavandula Hybrida (Hybrid Lavender) Oil
Peppermint
Mentha Piperita (Peppermint) Oil
Rosemary/Mint
Mentha Piperita (Peppermint) Oil, Rosmarinus Officinalis (Rosemary) Leaf Oil
Learn more about these ingredients on our blog.