Vintage Johnnie Walker Whisky Tumbler - Walking Man Logo

Vintage Johnnie Walker Glass Tumbler - with Walking Man, Johnnie Walker Whisky Taste, Johnnie Walker Life Logo

Johnnie Walker.
Johnnie Walker Whisky Tumbler.
The Johnnie Walker Tumbler Glass.
Whisky tumbler with Taste Johnnie Walker logo.

Measurements:
Base: 6.5 x 6.5 cm/2.56 x 2.56 inches
Top: 7 cm/2.76 inches
Height: 8.5 cm/3.34 inches
340 grams

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The largest and most iconic blended Scotch whisky is recognized worldwide. Johnnie Walker is one of the most instantly recognizable whisky brands in the world, and the brand is the world's best-selling whisky, selling over 20 million cases annually. It has even been named the world's most valuable premium spirits brand.
For many years, Johnnie Walker offered Red Label and 12-year-old Black Label varieties, but more recently, the portfolio has expanded significantly, now also offering Double Black (richer and smokier than Black Label), Gold Label Reserve, the 18-year-old Platinum Label, and Blue Label.
Johnnie Walker Blue Label is the rarest and most expensive expression in the range, and several variations have been produced, including a King George V edition and the Blue Label 2015 Limited Edition Design. Exclusive to the global travel retail arena is the Johnnie Walker Explorers' Club Collection, which includes The Spice Road and The Gold Route. Johnnie Walker also has "homes" in several key Asian cities, such as Shanghai, Beijing, Mumbai, Seoul, and Taipei, which are described as "multi-sensory embassies for luxury blended Scotch whisky."
At first glance, the widely used advertising slogan "Born 1820 – still going strong" implies the whisky originates from that date, but it was actually a year earlier that 14-year-old John Walker took his first steps toward building an iconic whisky brand when he sold the family farm.
With the proceeds, Walker opened his first grocery store in Kilmarnock, Ayrshire, and eventually began selling and producing whisky. It wasn't until 10 years after his death in 1857 that his son, Alexander Walker, introduced Old Highland Blend, the whisky that was the precursor to Red Label and Black Label, established in 1909. By then, the unusual square bottle, introduced by Alexander Walker in the 1860s, and the slanted label were already familiar to consumers. It was in 1908 that cartoonist Tom Browne created the "Striding Man" figure, which, through various incarnations, has remained a key part of the brand's imagery.
John Walker & Sons acquired the Cardhu Distillery on Speyside in 1893, and the company became part of the Distillers Company (DCL) in 1925. DCL was acquired by Guinness in 1986. Guinness subsequently merged with Grand Metropolitan to form Diageo in 1997. In the mid-1950s, Johnnie Walker established itself as the world's best-selling whisky, a position it has held ever since, thanks in part to significant investment in marketing. This included the £100 million "Keep Walking" campaign.
Blue Label was added to the Johnnie Walker lineup in 1992, and Blue Label King George V was introduced in 2008. Double Black was released in 2011, followed a year later by the Gold Label Reserve and Platinum Label variants. Red Label had been absent from UK retail outlets since 1977, returning to its home market in 1983, and was relaunched in 2013.
Johnnie Walker retained its connection to its hometown by being bottled in Kilmarnock, but the Walker bottling plant there closed in 2012, and production was transferred to Diageo's bottling facilities in Leven, Fife, and Shieldhall, Glasgow. In September 2015, Diageo unveiled Johnnie Walker's biggest global marketing campaign to date. The campaign, called "Joy Will Take You Further," is based on months of commissioned consumer behavior research and builds on the brand's long-standing "Keep Walking" message.

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