• May include: A vintage red and white advertisement for Monarch Flour. The text reads "Happy Bakeday to you!" and "For Pastry and Cakes Monarch Flour Makes Baking a Pleasure". The ad features blue birds with musical notes.
  • May include: A vintage cookbook cover with a red and white checkered can featuring the text "Monarch Cake & Pastry Flour".
  • May include: A vintage cookbook with a yellow cover and the title "Happy Bakeday to You!" printed in red. The book includes instructions on how to measure ingredients and bake with Monarch Flour.
  • May include: A vintage red and white advertisement for Monarch Flour. The text reads "Happy Bakeday to you!" and "For Pastry and Cakes Monarch Flour Makes Baking a Pleasure". The ad features blue birds with musical notes.
  • Product video
  • May include: A vintage cookbook cover with a red and white checkered can featuring the text "Monarch Cake & Pastry Flour".
  • May include: A vintage cookbook with a yellow cover and the title "Happy Bakeday to You!" printed in red. The book includes instructions on how to measure ingredients and bake with Monarch Flour.
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Monarch Cake and Pastry Flour Happy Bakeday to You 1950s Softcover Recipe Booklet Vintage Advertising Cookbook

TheCloudyLion  
5 out of 5 stars

Item highlights

  • Vintage: From the 1950s
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“So beautiful, I love it! And it was well packaged and arrived in perfect condition. Thank you!”

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Rare find

NowPrice:$26.66

Original Price: $33.33

20% off

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Shipping & return policies
  • Get it by
    Nov 16-20
  • Cost to ship
    $10.37 to United States, 43215.

Seller's description

Specifications

May include: A vintage red and white advertisement for Monarch Flour. The text reads "Happy Bakeday to you!" and "For Pastry and Cakes Monarch Flour Makes Baking a Pleasure". The ad features blue birds with musical notes.

A charming piece of mid-century advertising ephemera, this Monarch Cake & Pastry Flour recipe booklet, titled "Happy Bakeday to You!", was produced in the 1950s as a promotional cookbook designed to showcase the brand's flour through a collection of home baking recipes. Booklets like this one were a beloved marketing staple of the era, offering home bakers trusted cake and pastry recipes while building brand loyalty in the kitchen.

A fun and nostalgic find for collectors of vintage advertising cookbooks, mid-century kitchen ephemera enthusiasts, or anyone interested in the charming graphic design and recipe culture of 1950s home baking promotions.

Details:
Title: Monarch Cake & Pastry Flour: Happy Bakeday to You!
Era: Likely 1950s
Format: Softcover Booklet
Genre: Advertising cookbook, baking recipes

Condition:
Preowned vintage with some areas of wear and some staining. See photos and video for more details.

Delivery details and policies

  • Get it by
    Nov 16-20
  • Returns and exchanges
    Not accepted.
  • Ships from
    Canada
  • Cost to ship
    $10.37 to United States, 43215

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Meet your seller

TheCloudyLion
Jaymee
TheCloudyLion ·

British Columbia, Canada

We calculate this number using a recency-weighted average of all ratings, with a rating's value decreasing by half each year to best reflect the current experience. 5.0
·
3.2k sales
·
6 years on Etsy

Usually responds in a few hours

Smooth shipping Has a history of shipping on time with tracking.

Speedy replies Has a history of replying to messages quickly.

Rave reviews Average review rating is 4.8 or higher.

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