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Book Promotion Tracker - Launch and Marketing for Indie Authors

WorkingWriterInk  

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Highlights

  • Designed by WorkingWriterInk
  • Party decor for gatherings and celebrations
  • Digital download
  • Digital file type(s): 1 PDF

Map out your book launch and marketing plan with this perpetual promotion tracker.

- Research and list book promotion opportunities such as newsletter swaps, paid newsletter promos, and group promos.
- Keep a running list of all your promotions.
- Use the templates to see how your single, stacked, or group promos perform.
- Track your book sales during your marketing period to see how effective they are.
- Track your author platform engagement and sales ranks.
- See your Return On Investment (ROI).
- There’s even a place to track page reads for KDP Select enrolled books.
- Good for Wide Authors and KDP Select Authors.

With the marketing list, you can keep track of marketing opportunities for present and future use. On your next book launch or advertising push, you can come right back to your Book Promo Tracker and find the best fit right away.

With the perpetual tracker, you can see which applications are outstanding and need follow-up, whether you have paid your fees, and when the promotion is due to run. Track the total cost, the promotion price you have set for your book, and any additional notes. Don’t forget to track the amount of time you spent preparing marketing materials so you can pay yourself accordingly (and see it reflected in your ROI).

There are two templates: one for single and stacked promos and one for group promos.
For each promotion run, copy the appropriate template and assign your book. You can also assign up to ten promotions for stacking (see tutorial).

Don’t forget to record your book sales ranks as well as your author platform following, such as social media, newsletter, and website views.

For single and stacked promos, you can track a week’s worth of sales to know the effectiveness of your sales days vs tail-off sales. For group promos, you can track up to two months of daily sales.

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This Book Promotion Tracker is a digital download for use with Google Sheets and Microsoft Excel (365, 2021, and newer only). Make sure your Excel can open .xlsm files, which is enabled for macros (the check boxes used to enable certain features of this workbook).

- ->Includes a video tutorial<--

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Reviews for this item

Buyer highlights, summarized by AI: Great product · Easy to use · Would recommend · Smooth transaction

5.0

We calculate this number using a recency-weighted average of all ratings, with a rating's value decreasing by half each year to best reflect the current experience.

(6 reviews)

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100% Buyers recommend
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5 out of 5 stars 5 This item

Pamela Apr 27, 2026

Great part of my business planner worksheets.

Pamela Apr 27, 2026

5 out of 5 stars 5 This item

Marci Apr 10, 2026

Easy to use. I would recommend it to anyone who is tracking their promotions.

Marci Apr 10, 2026

5 out of 5 stars 5 This item

Jo Oct 30, 2025

My next launch is going to be so smooth. Perfect for my needs, thank you.

Jo Oct 30, 2025

5 out of 5 stars 5 This item

Kimberly Aug 21, 2025

Saw this product and purchased along with another item I was looking for. This item is great! Easy to use and saves so much time.

Kimberly Aug 21, 2025

WorkingWriterInk
WorkingWriterInk ·

Galway, Ireland

We calculate this number using a recency-weighted average of all ratings, with a rating's value decreasing by half each year to best reflect the current experience. 5.0
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1k sales
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18 years on Etsy
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Rave reviews Average review rating is 4.8 or higher.

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Listed on May 12, 2026