Continental vintage automatic with day and date wrist watch, 17 jewels, stainless steel water resistant case, White Automobile Co. logo



Only 1 available

Rare find — this item is hard to come by.

  • Vintage
  • Band material: Stainless steel
  • Materials: Stainless steel
  • Power: Mechanical
  • Readout: Analog

Continental 17J automatic (self-winding) wrist watch with day and date, multi-toned dark blue dial with white markers, sweep second hand, White automobile advertising on upper half of dial, heavy silver steel baton-stule hands with luminous inserts and a fancy white steel sweep second hand, heavy cushion shaped stainless steel (SS) water resistant case with brushed finish on the wide sloping bezel and short heavy extended lugs, approx. 38mm wide x 44mm lug to lug, matching SS bracelet-style band with graduated brushed-finish segments. Case has a small section of brass showing on the bottom front edge (not distracting). An attractive vintage White advertising watch in very good condition!
• On all but a few of the advertising logos, mainly Packard from the Hamilton company and Studebaker from South Bend, the logos would have been commissioned through a professional dial company after they left the factory to have the logo applied.  For instance, a car dealership might have them added as a promotion, a motorcycle club would have ones done for each of their members, etc.

• On the watch/logo combinations that may not match up on a timeline (the watch was made prior to the automobile company being formed, for instance), what we understand could have happened is, say for a car club, the members would need to provide their own watch to which the emblems would be added.  Someone might have wanted a Harley logo on "Grandpa Bob's" old pocket watch, and would have had the dial pulled from that.  Other than the Packard/Hamilton & Studebaker/South Bend arrangements, it was a free-for-all on the pairings and you could find just about any combination of manufacturer with the different logos.

• We do also have a pretty good selection of the vintage dials that have emblems on them, but that are not attached to a watch yet.  Often in the past, a customer would want a watch without the advertising, so we would just pull the printed dial and replace it with a similar-style plain dial, then set the printed one aside.  If you have something specific you are looking for, please convo us to see if we have anything in our stock that might work for you.

• And, if you are interested in this watch without the current advertising dial, please convo us as well.  On wrist watches, we can give you a quote on what the current charge to re-finish the dial would be (typically it will run $35 to $75 depending on the dial style).  On American-make pocket watches, we may have a replacement dial in stock and could exchange the current dial with an unmarked dial for a small fee.  Most European-make watches would need to have the dial refinished to remove the emblem.
PM Time Service reference code: PMW0420


The estimated delivery date is based on your purchase date, the recipient's location (actual or inferred), the seller's processing time and location, and the shipping carrier.

Other factors—such as shipping carrier delays or placing an order on weekend/holiday—may push the arrival of your item beyond this date.

Learn more

Oct 6-18

Sep 29

After you place your order, pmtime will take 3-5 business days to prepare it for shipment.

Oct 4-6

pmtime puts your order in the mail.

Oct 6-18

Estimated to arrive at your doorstep Oct 6-18!

Etsy offsets carbon emissions from shipping and packaging on this purchase.
Etsy offsets carbon emissions from shipping and packaging on this purchase.
Returns & exchanges


Exceptions may apply
Return & exchange window

30 days

from item delivery

Etsy Purchase Protection: Shop confidently on Etsy knowing if something goes wrong with an order, we've got your back for all eligible purchases — see program terms

There was a problem calculating your shipping. Please try again.

Ships from Denver, CO


Owner of pmtime


208 shop reviews

4.5 out of 5 stars
5 out of 5 stars

I'd been looking for an automatic watch for a while, as a way to reach for my phone less often. The selection in this shop is excellent and seller is super attentive. The package also included very thorough instructions about how to use and care for automatic watches. (There's a slight learning curve, but nothing impossible.) I love vintage and I wear this every day! Thanks so much.

Stephanie Aug 30, 2021

5 out of 5 stars

Absolutely beautiful watch! Works wonderfully and is the perfect size. Answered my questions and got my order to me quickly. I love it!

Michelle Dec 9, 2020

5 out of 5 stars

The watch is GORGEOUS, exactly what I had been looking for, and in perfect condition. The price was also extremely reasonable. The seller also adjusted the length according to my wrist size at no extra charge, and it fits beautifully. Thank you!

hazeldesigns Jun 7, 2021

5 out of 5 stars

A really nice complete package with box and original nick knacks that came with it. The instructions and little gold tag are all there. The item was promptly delivered and well packaged.

James Aug 9, 2022

Disclaimer: Button/coin batteries may cause serious injury and even death if swallowed. Items containing button/coin batteries should not be easily accessible without the use of a tool. Sellers are responsible for complying with all applicable labeling, design, testing, packaging, and other safety requirements. Etsy assumes no responsibility for the accuracy or contents of a seller’s listing. If you have questions about button/coin batteries, contact the seller by sending a Message. See Etsy's Terms of Use for more information.