Etsy SEO Spreadsheet, Tag Scoring and Keyword Tracker, Title and Description Optimizer for Handmade Sellers, Excel Google Sheets

Score every tag, title, and description, and see which words you are wasting tag slots on.

It works the same for handcrafted goods, digital downloads, and print-on-demand, because the arithmetic does not care what is in the box. Open it, paste in your listings, and the rest of the workbook has something to work with.

WHAT IT DOES

- One row per Etsy listing: your titles, tags, prices, inventory, and listing age.
- Competitive analysis against the shops you choose, with views, reviews, and favorites converted to a PER MONTH figure using each listing's age - so an old listing does not flatter itself against a new one.
- SEO scoring: every tag scored on search demand against competition, plus a bonus when the tag appears in your title and description, and a penalty for single-word tags.
- Duplicated Words - the column most sellers have never seen. Etsy gives you 13 tags. In the example, one listing puts "slippers" in nine of them: 30 words across those tags, only 19 of them different. That is nine tags crowding one idea instead of 13 reaching 13.
- A Dashboard that follows every other tab: your average SEO score and how many tag words you are wasting.
- A Setup tab holding every fee rate and scoring weight, with the suggested value printed beside each one, so any change is revertible.

WORKS IN EXCEL AND GOOGLE SHEETS

Every formula uses functions that Excel (Windows and Mac), Google Sheets, and LibreOffice all share. For Sheets, open the included PDF and click Make a copy - that gives you your own native Sheet, not an import.

ETSY RESEARCH SERVICES ARE OPTIONAL

Some columns are easier to fill with data from an Etsy research service, and they are marked. They are optional: leave them blank and the workbook still checks and scores your tags, still reads your titles and descriptions, and still works out your profit.

WHAT YOU GET (INSTANT DOWNLOAD)

- Etsy SEO Tool.xlsx - the workbook you fill in
- Etsy SEO Tool - Example.xlsx - the same workbook filled with a fictional shop so you can see every formula firing
- Open in Google Sheets.pdf - one click for your own native Google Sheet copy, not a lossy import
- 01-START-HERE-Guide.pdf - what goes where and what every column means
- 02-Etsy-Fee-Reference.pdf - every Etsy fee, one order worked through to what you keep, and the Etsy charges this workbook does not model
- 03-SEO-Scoring-Guide.pdf - what the tag and listing scores are made of, and why repeating a word costs you
- 04-Printable-Seller-Sheets.pdf - working sheets to print and fill in by hand, then type up later
- READ-ME-FIRST.txt - orientation, license, and the file list

Nothing is locked. The formulas are visible, the settings are exposed, and there is no subscription. Own it, don't rent it.

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Ardent Workshop is not affiliated with, endorsed by, or sponsored by Etsy, Inc.
Fee rates are Etsy's published US rates at the time of writing and change from time to time - check them against your own Etsy account and edit the Setup tab when they move.
The SEO scoring is our own model for comparing your listings against each other and against the shops you track. It is not Etsy's ranking algorithm, which is not public.
Figures shown are from a fictional example shop and are illustrative. Nothing here is tax, accounting, or financial advice.

• This is a digital product — no physical item will be mailed.
• Created with AI assistance under Ardent Workshop's creative direction, then reviewed and edited before release.
• License: for use in your own shop or business. Please don't resell, share, or redistribute the files.
• © Ardent Workshop. Thank you for supporting a small maker.