Chanel Rouge Coco Press Kit Button Bag With 17 CC Logo Pins Crossbody

Highly collectible Chanel Rouge Coco press kit button bag with 17 official pins, all featuring CC logos on the reverse.

Description
This exceptional Chanel Rouge Coco button bag is an original press kit piece created to introduce the Rouge Coco lipstick line and distributed exclusively to a select group of beauty journalists. It was offered by Chanel with compliments of the house and was never available for retail sale.

It is a rare privilege to come across this particular version. While similar Rouge Coco button bags are known among collectors, they do not always feature pins with the CC logo on the reverse. What makes this bag truly exceptional is that all 17 pins carry the official CC mark on the back, a detail that significantly elevates its desirability and authenticity.

The black cotton crossbody bag is adorned with seventeen original Chanel pins in various sizes and designs. The imagery includes silhouettes of Coco Chanel, Rouge Coco typography, lipstick motifs and graphic references to the brand’s beauty universe. Some pins feature CC branding on the front.

The bag itself is in excellent to near mint condition and shows minimal signs of wear. It holds its shape beautifully and feels remarkably fresh for a press item of this age.

The interior is fully lined in matching black cotton and printed in pink with “Rouge Coco”, “Offert par / With compliments of Chanel” and “Ne peut être vendu / Not for sale”. Inside the bag is a dedicated lipstick pocket, originally designed to hold a Rouge Coco lipstick, underscoring the storytelling behind this press kit.

This piece is much more than a promotional object. It represents a moment in Chanel’s beauty history where design, narrative and identity came together. The Rouge Coco button bag embodies the spirit of Mademoiselle Chanel herself: bold, independent and timeless.

Dimensions of the bag are approximately 39 x 34 cm and 15 x 13.3 inches. The total length of the crossbody strap is approximately 132 cm and 52 inches. The bag comes with an authentic Chanel dust bag.

All additional items shown in the photos are for styling and scale purposes only and are not included in the sale.