Canva Brand Kit Bundle | Moodboard & Logo Templates

Brand Direction Moodboard Kit + Calm Brand Starter Kit

The Calm Brand Bundle is a complete brand foundation designed to take you from visual exploration to fully realised identity, without hiring a designer.

This bundle combines the Brand Direction Moodboard Kit and the Calm Brand Starter Kit, giving you both the creative clarity and the structured system needed to build a cohesive, confident brand.

Begin with the Moodboard Kit to explore and refine your visual direction.
Then move into the Starter Kit to formalise your logo, typography and colour system.
Explore first. Then build.

This is not a logo generator or a quick template pack.

It is a considered branding system designed to grow with you.

The placeholder name used throughout is “Studio Maven”.

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WHAT’S INCLUDED

1. BRAND DIRECTION MOODBOARD KIT
A curated visual direction system designed to help you define your aesthetic clearly and professionally.

Includes:
• 12 structured moodboard templates
• 7 portrait layouts
• 5 landscape layouts
• Presentation-ready boards
• Image placement guidance
• Fully editable in Canva

Use this first to refine your direction before building your final brand system.

2. CALM BRAND STARTER KIT
A structured branding system to formalise your identity once your direction is clear.

Includes:
LOGO SYSTEM
• Primary logo
• Secondary logo
• Submark / small logo
• Icons (with colour variations)

COLOUR SYSTEM
• Curated neutral colour palette
• HEX, RGB & CMYK colour codes
• Guidance for consistent colour use
SOCIAL MEDIA TEMPLATES (Canva)
• 6 × Instagram post templates
• Portrait format (1080 × 1350px)

BRAND BOARD LAYOUTS
• 6 × brand board templates
• Designed to present your brand cohesively

BUSINESS CARDS
• 2 × business card designs
• Front and back layouts

BRAND MOCKUPS FOR INSPIRATION
• Print and stationery examples
• Packaging concepts
• Poster and watermark examples
• Instagram preview layouts

MASTER BRAND GUIDE (PDF)
• Logo usage guidance
• Typography system
• Colour and layout best practice
• Brand consistency tips
• Exporting for print and digital
• Canva troubleshooting support

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WHO THIS IS FOR
✔ Small business owners
✔ Creatives & consultants
✔ Service-based brands
✔ Etsy sellers & online shops
✔ Designers presenting client concepts
✔ Anyone building a calm, premium brand
No design experience required.

HOW IT WORKS
• Purchase the listing
• Download the PDF with Canva links
• Click “Use Template” in Canva
• Customise with your name, colours and content
• Export and apply across your brand

Canva Free works for all templates.
Canva Pro is recommended but not required.

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FILE FORMAT & ACCESS
• Canva templates (online editable)
• PDF Master Brand Guide
• Instant digital download
• No physical items included

IMPORTANT NOTES
• This is a non-exclusive template system
• Your final brand will be unique once customised
• Fonts shown are Canva fonts
• Logos, text and layouts are fully editable
• Due to the digital nature of this product, refunds are not available
• Images are placeholders ONLY and not licensed for use, please use your own imagery.

WHY THIS BUNDLE IS DIFFERENT
Unlike many branding kits, this bundle gives you both:
• The creative space to explore
• The structure to execute
• White space and restraint
• Timeless typography
• Cohesion across every touchpoint
• Long-term usability, not trend-based design

It is designed to feel considered, not crowded.

LICENCE & COPYRIGHT
This product is © Studio Raay.

Your purchase grants you a personal or commercial licence for use on your own brand or one client project.
You may:
• Customise and use the templates for your own brand
• Use them for one client brand project

You may not:
• Resell or redistribute the templates
• Share the Canva links
• Create competing template products
If you have questions about licensing, please get in touch.

SUPPORT
If you need help, you can message me directly on Etsy.
I’m always happy to support you.

Designed with care by Studio Raay.