Did you know the man who made Meramec Caverns one of the best known Route 66 tourist stops is also the man who first invented the bumper sticker?
Lester B. Dill first opending Meramec Caverns to the public in 1935. Marketing efforts included the use of "bumper signs” before the advent of "bumper stickers,” as well as painting the sides and roofs of barns all along Route 66. Soon, the cave became known as one of the most famous stops along the Mother Road. While the tourists were visiting the caverns, bumper boys would go around and tie bumper signs on all the vehicles thus giving Lester's caverns some free on road advertizing. Pretty smart, Mr. Dill.
The caves have a long history, from being used by Native Americans to being a hiding place for runaway slaves. As promoted on this sticker, it was also used as a hideout for Jesse James after robbibg the Little Rock Express in 1874.
Bumper signs were made obsolete in the 30's with the invention of adhesive and the bumper sticker of today was born. No date is printed on this but it must be very old. While the print looks great there is some shrinkage and slipping of the paper backing as you can see in the photos. The sticker itself is still in good but may have a little wrinkling in the vinyl but no folds or bends. It measures approximately 14.5" W X 3.75" H and is printed in flourescent orange and white on a black background.
Thanks for stopping by and stop by again soon.