Airbnb Dynamic Pricing Calculator Spreadsheet — STR 365-Day Rate Builder — Season + Day + Event Lift — Excel

365-day suggested rate per night: season + day + event. Pricing-tool sanity check — or full alternative if you don't want to pay $20-50/mo. Dynamic pricing calculator for Airbnb / STR hosts. Excel + Google Sheets.

Most STR hosts either flat-rate (leaving 15-30% revenue on the table) or pay
$20-50/mo for PriceLabs / Wheelhouse and don't fully understand why their rates
moved. This workbook is the cheaper, transparent alternative for hosts running
≤5 properties — base rate, 4-season multiplier, day-of-week multiplier, and
event-lift overrides for concerts / holidays / playoffs.

Outputs a 365-day calendar with suggested rate per night. Plus a pricing CSV
you can paste into Airbnb / VRBO custom-pricing — or use as a sanity check
against PriceLabs.

═══════════════════════════════════════════
WHAT'S INCLUDED
═══════════════════════════════════════════

📋 Property Inputs — base nightly rate, target occupancy, minimum floor
📋 Season Multipliers — 4 seasons × your local pattern
· Default: peak +35%, shoulder +0%, off-peak −20%, deep off-peak −35%
📋 Day-of-Week Multipliers — Fri/Sat lift (default +20-40%), Sun-Thu base
📋 Events Calendar — local concerts, sporting events, festivals, holidays
📋 365-Day Calendar — every night with suggested rate
📋 Pricing CSV Export — Airbnb / VRBO bulk-import ready
📋 Min-Floor Check — flags nights that fall below your minimum

═══════════════════════════════════════════
WHO THIS IS FOR
═══════════════════════════════════════════

· STR hosts running ≤5 properties (paid tools earn fees at higher counts)
· Markets with predictable seasonality (beach, mountain, ski, lake)
· Hosts who currently flat-rate or use Airbnb's "smart pricing"
· Operators who want to understand WHY a rate moved (transparency vs. PriceLabs black-box)

═══════════════════════════════════════════
WHEN TO UPGRADE TO PRICELABS / WHEELHOUSE
═══════════════════════════════════════════

If you're running 5+ properties, OR your market has high day-by-day volatility
(NYC, LA, beach towns with weather-sensitive demand), a paid tool earns its
$20-50/mo. For most hosts running ≤5 properties in stable markets, this
workbook gets ~85% of the value at $0/mo.

═══════════════════════════════════════════
HOW IT WORKS
═══════════════════════════════════════════

1. Set base rate, season multipliers, day-of-week multipliers.
2. Add events calendar (concerts, holidays — refresh weekly).
3. Export 365-day CSV. Paste into Airbnb / VRBO custom-pricing.
4. Re-export monthly as the events calendar fills in.

═══════════════════════════════════════════
FILE COMPATIBILITY
═══════════════════════════════════════════

✅ Excel 2016+ · ✅ Excel 365 · ✅ Google Sheets

═══════════════════════════════════════════
REFUNDS
═══════════════════════════════════════════

14-day refund, no questions asked. hello [!at] thestrledger.com.

═══════════════════════════════════════════

⚠ Digital product. Not affiliated with PriceLabs or Wheelhouse. Pricing strategies are guidance — actual demand varies.