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Airbnb Repeat Guest CRM + Referral Tracker — STR Direct Booking Conversion Tool — LTV Spreadsheet — Excel

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  • Designed by TheSTRLedger
  • Party decor for gatherings and celebrations
  • Digital download
  • Digital file type(s): 1 File

Identify your top-15 LTV guests. Skip the channel fees. Referral + repeat-guest CRM for Airbnb / VRBO hosts. Track sources, identify your best guests, push direct rebookings. Save 15% in channel fees per repeat. Excel + Google Sheets.

Airbnb takes ~15% of every gross booking. On a $2,500 stay, that's $375 you
gave up to the platform. If you can rebook the same guest direct, you keep
the $375. Multiply by 30 repeat guests/year and you're looking at $10K+ in
recovered channel fees — every year.

This workbook is the CRM that makes direct rebooking systematic. Track every
guest source (Airbnb / VRBO / direct / repeat / referral). Identify repeat-
stay candidates. Build a top-15 LTV list. Run a year-end "thanks + come back"
outreach with a 10% direct-booking discount that beats the 15% channel fee.

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WHAT'S INCLUDED
═══════════════════════════════════════════

📋 Property Roster
📋 Guest Log — every booking: date, property, guest, email, source, gross revenue
📋 Auto-Repeat Detection — same name/email seen 2+ times
📋 Per-Guest LTV — total revenue across all stays
📋 Source Distribution — % of bookings + revenue by channel
📋 Repeat-Guest List — your re-marketing audience
📋 Top-15 LTV List — year-end outreach targets
📋 Referral Tree — which past guests sent you new bookings (your evangelists)
📋 Year-End Outreach Template — pre-loaded thank-you-and-rebook copy

═══════════════════════════════════════════
THE MATH
═══════════════════════════════════════════

· Top-15 LTV guests, average $4,000/yr each = $60K total
· 30% direct-rebook conversion (achievable with year-end outreach) = $18K direct
· Channel fee saved at 15%: $2,700/yr in pure margin

· Workbook costs $27. Year-one ROI: 100×.

═══════════════════════════════════════════
WHO THIS IS FOR
═══════════════════════════════════════════

· STR hosts entering year 2+ of operation
· Multi-property operators with 50+ guests/year
· Hosts who want to reduce Airbnb / VRBO dependency
· Operators thinking about a direct-booking website but unsure if there's audience

═══════════════════════════════════════════
HOW IT WORKS
═══════════════════════════════════════════

1. Paste your booking history (last 24 months) into Guest Log.
2. Capture guest emails during stays going forward (welcome message, post-stay).
3. Quarterly: review Source Distribution. Direct % is the metric to grow.
4. December: run year-end outreach to top-15 LTV. Track rebook conversion.

═══════════════════════════════════════════
FILE COMPATIBILITY
═══════════════════════════════════════════

✅ Excel 2016+ · ✅ Excel 365 · ✅ Google Sheets

═══════════════════════════════════════════
REFUNDS
═══════════════════════════════════════════

14-day refund, no questions asked. hello [!at] thestrledger.com.

═══════════════════════════════════════════

⚠ Digital product. Direct rebooking conversion varies — historical Airbnb T&C may restrict guest contact during platform stay; verify before outreach.

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TheSTRLedger
Dan
TheSTRLedger ·

Utah, United States

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