Pilates Instructor Business Starter Kit, Pricing, Forms, Marketing Guide (Digital Download)

Most Pilates training courses teach you to be a brilliant instructor. Almost none of them teach you how to actually run a business. This kit fills that gap.

Whether you've just qualified and have no idea where to start with pricing, contracts and client forms — or you've been teaching for a couple of years and your business side is held together with good intentions and a spreadsheet — this is the document you wish you'd had on day one.

Six sections. Everything from registering as a sole trader and setting your rates, to GDPR, cancellation policies and finding your first clients. All in one place, all ready to use.

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WHAT'S INCLUDED
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✔ Section 1: Foundations — sole trader registration walkthrough, HMRC and National Insurance explained, insurance requirements (public liability, professional indemnity, personal accident), DBS and first aid guidance, niche-finding framework with input fields to define your own positioning

✔ Section 2: Money & Pricing — cost baseline calculator so you know your actual break-even before you set any rates, rate card tables for 1-to-1, group, online and reformer across experience levels, block package pricing, price raise email template, invoicing requirements, full Self Assessment guide, and a complete allowable expenses reference (mileage, home office, CPD, equipment and more)

✔ Section 3: Client Systems — full client intake form, standalone PAR-Q health screening questionnaire, welcome email template, first session checklist (before, during and after), GDPR compliance guide written for sole trader fitness professionals

✔ Section 4: Policies & Legal — cancellation policy template, terms and conditions, liability waiver, photography and social media consent form. All ready to personalise with your name and details

✔ Section 5: Marketing & Growth — first 10 clients checklist, referral strategy, Google Business Profile setup guide, 4-type social media content framework, email list basics

✔ Section 6: Running the Business — weekly schedule template, quarterly business review with input fields, 20-row CPD log, 30-row income and expenses tracker, burnout warning signs and what actually helps

✔ UK-First — sole trader, HMRC, ICO registration, UK insurance providers, UK tax rates. Written to be adapted for international use where needed

✔ Instant Digital Download

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PERFECT FOR
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• Newly qualified instructors setting up independently for the first time
• Instructors going self-employed from a gym or studio job
• Those who've been teaching for years but never formalised the business side
• Anyone who's unsure what to charge, how to handle cancellations or what records to keep
• Instructors wanting to protect themselves legally with proper client paperwork

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WHY YOU'LL LOVE IT
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✓ The cost baseline calculator alone changes how most instructors think about pricing — most realise they've been undercharging before they've finished filling it in
✓ Every template is ready to use — add your name, rates and details, and it's done
✓ The legal and GDPR section is written in plain English, not legal jargon
✓ PAR-Q and liability waiver included — the two documents most instructors don't know they need until something goes wrong
✓ The marketing section is honest about what actually works for independent instructors, not generic business advice
✓ The burnout section is the one most instructors say they needed to read two years ago

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IMPORTANT INFORMATION
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• This is a DIGITAL DOWNLOAD only
• No physical product will be shipped
• Delivered as a .docx file — compatible with Microsoft Word (Windows and Mac)
• Also opens in Google Docs if preferred
• UK-focused — tax rates, registration and insurance references are UK-specific

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DOWNLOAD PROCESS
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1. Purchase the listing
2. Download your file instantly from Etsy
3. Open in Microsoft Word or Google Docs
4. Replace the placeholder fields with your own name, rates and details

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PLEASE NOTE
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This kit does not constitute legal, financial or tax advice. Tax rates, registration requirements and insurance minimums are correct at time of publication but do change — always verify with HMRC, the ICO or a qualified advisor for your specific situation.

If you have any questions before purchasing, feel free to message me — happy to help.