Website Content Planner for Local SEO, Homepage and Page Copy Brief Templates, Editorial Planning Toolkit

Plan a quarter of content in one afternoon.

Instant download, lifetime access to your files, and fast support at hello [!at] villexco.com.

If you keep meaning to map out your website pages and never quite get to it, this planner gives you the structure to do it in a single sitting. Four files that turn a blank page into a clear plan for your homepage, your site map, and the copy that fills each page.

Save more: this kit is included in the Local Growth Bundle.

WHAT'S INCLUDED
- Website Content Planner Guide (PDF): a plain-English walkthrough that shows you how to use the worksheets together and in what order.
- 12-Section Homepage Worksheet (Excel): prompts you section by section so your homepage covers all 12 parts buyers expect, from headline to call to action.
- Page Inventory Matrix (Excel): one place to list every page on your site, its purpose, status, and priority, so nothing falls through the cracks.
- Copy Brief Templates (PDF): fill-in briefs you can hand to yourself, a writer, or a freelancer so the copy comes back on message the first time.

WHO IT'S FOR
- Local business owners who want their website to read clearly and rank for their area.
- Solo founders planning a new site or a refresh without hiring an agency yet.
- Freelancers and small teams who need a repeatable brief before they write a word.
- Anyone who works better from a worksheet than a blinking cursor.

HOW IT WORKS
This is an instant download. After purchase, Etsy gives you the files right away, no shipping and no waiting. You get two PDF files and two Excel files. Open the guide first, then work through the Homepage Worksheet and Page Inventory Matrix in Excel, and use the Copy Brief Templates whenever you sit down to write or assign a page. Edit the Excel files in Microsoft Excel, Google Sheets, or Numbers.

WHAT THIS IS NOT
This is a planning and organizing toolkit, not a website build and not a copywriting service. It gives you the structure and the prompts. You bring the words about your business.

Educational and organizational use only; not legal, tax, financial, or accounting advice. A planning toolkit, not a done-for-you website or copywriting service.

Questions before or after you buy? Email hello [!at] villexco.com and we will help.

(c) 2026 Villex Entreprises LLC. All rights reserved. VillexCo is a trade name of Villex Entreprises LLC (FL). Trademarks: Google, QuickBooks, Make.com, and all other brands are property of their respective owners. Not affiliated. License: single-user, single-business use. Resale, redistribution, or AI training prohibited. Refunds: digital downloads are final; delivery issues addressed within 7 days. EU and UK buyers: by purchasing you agree to immediate download of the files and waive any statutory withdrawal or cooling-off period where one would otherwise apply. Full terms: villexco.com/legal/license