Real Estate Email and Text Templates, 60 Follow-Up Scripts PDF

Follow up with leads and clients more efficiently using this collection of 60 real estate email and text message templates.

These ready-to-adapt scripts are designed to give real estate professionals a practical starting point for common follow-up and client communication situations without writing every message from scratch.

WHAT’S INCLUDED

• 60 real estate email and text templates
• Buyer follow-up scripts
• Seller follow-up scripts
• Lead nurture messages
• Client communication templates
• Referral request scripts
• Review request scripts
• Digital PDF format
• Instant digital download
• No physical product will be shipped

GREAT FOR

• New lead follow-up
• Buyer communication
• Seller communication
• Lead nurturing
• CRM messaging
• Referral requests
• Review requests
• General client follow-up

HOW TO USE

Use these scripts as starting points and customize them to match your voice, brokerage, client relationship, market, situation, and communication method.

Review every message before sending.

Verify names, property information, dates, pricing, links, claims, disclosures, timing, and all other factual details before use.

LICENSE

Your purchase allows you to use and adapt these templates for communication within your own real estate business.

You may not resell, redistribute, sublicense, share, reproduce for resale, or offer the original PDF or substantially similar copies of its contents as a competing script pack, template bundle, communication library, membership resource, or digital product.

Purchasing this product does not transfer ownership of the underlying product or intellectual property beyond the limited business-use license described above.

IMPORTANT EMAIL, TEXT & COMMUNICATION NOTICE

These scripts are communication templates only. Purchasing or possessing these templates does not provide permission, authorization, or legal consent to contact any individual.

The purchaser is solely responsible for determining whether they have all consent, permission, authorization, and other legal basis required before sending any email, text message, telephone solicitation, automated communication, marketing message, or other outreach.

The purchaser is responsible for complying with all applicable federal, state, and local laws and rules concerning email marketing, text messaging, telephone solicitation, automated communications, consent, identification, disclosures, opt-outs, unsubscribe requests, do-not-call requirements, recordkeeping, and marketing communications.

Do not use these templates to send unsolicited communications where doing so would violate applicable law or regulation.

Always honor applicable unsubscribe, STOP, opt-out, and do-not-contact requests.

The purchaser is responsible for any required sender identification, physical mailing address, advertising disclosures, opt-out mechanisms, consent records, and other compliance obligations.

This product is not legal, brokerage, regulatory, advertising, fair housing, or compliance advice.

No representation or warranty is made that any individual template is appropriate for every communication method, jurisdiction, recipient, brokerage, CRM, or marketing system.

When appropriate, consult your broker, attorney, compliance professional, marketing platform provider, or other qualified adviser before conducting outreach campaigns.

Some drafting and visual development used AI assistance and was reviewed and edited before publication.

No guarantee is made regarding replies, appointments, leads, referrals, reviews, clients, listings, closings, sales, revenue, income, or any other business result.