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14-Day Product Launch Kit: Instagram Captions, Carousel Outlines and Fillable Planner

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  • Digital download
  • Digital file type(s): 4 PDF, 1 TXT
  • Text in this download may be in another language
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Plan what to post before, during and after your next product launch. This 14-day Instagram content kit gives makers and small product businesses adaptable captions, carousel outlines, story sequences and a fillable PDF planner.

The timeline covers seven days before launch, launch day on day eight, and six days of follow-up. Start with one physical product, one launch date and one place to buy.

WHAT'S INSIDE
- 14 daily content briefs, each with a visual task, adaptable caption, fictional worked caption and pre-publication check.
- Five carousel outlines with six slides each, plus worked examples.
- Ten Instagram Story sequences with three frames each, plus worked examples.
- An eight-page planner with 48 fillable text fields for product facts, visuals, your calendar, results and review.
- Copyable captions and outlines in a plain-text file.

YOUR FIVE DOWNLOAD FILES
1. Start Here: 1-page PDF.
2. Launch Plan and Captions: 18-page PDF.
3. Carousels and Stories: 17-page PDF.
4. Fillable Launch Planner: 8-page PDF.
5. Copy and Adapt: ​​TXT file.

44 PDF pages in total, plus the text file. English language; A4 pages.

HOW TO USE IT
Add your product details and launch date to the planner. Adapt the captions and outlines using your current facts, then create your visuals and schedule or publish the posts yourself. Worked examples include a pouch, candle, jewelry and hand cream; the brands, dates, prices and product details are fictional.

FILES AND SOFTWARE
Only the planner contains fillable PDF fields. Use a PDF reader that supports forms, save a copy and reopen it to check your entries. You can also print the planner and write by hand. The other PDFs are reading guides; the TXT file opens in a text editor.

Carousel and Story content is supplied as written outlines. Editable Canva designs, photographs, video files, software subscriptions and scheduling services are not included.

Digital files only. Download through Etsy in a mobile browser or on a computer. No physical item will be sent. Created with AI assistance and editorial review for Very Good Content Company. This educational planning kit does not guarantee sales, reach or engagement.

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Listed on Sep 26, 2026
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