Social Media Planner Google Sheets, Content Calendar Template, Post Tracker with Engagement Analytics

Plan, schedule and track all your social media content in one Google Sheets template. Map posts on a monthly content calendar, keep ideas and hashtag sets in one place, and see which platforms and content pillars get the most engagement.

WHAT'S INSIDE

- Dashboard: pick a month and see posts vs your goal, % published, average engagement rate, total reach and your best post, plus charts for posts by platform, engagement by content pillar and follower growth, and a list of what is coming up next
- Content Plan: date, platform, content pillar, format (reel, carousel, story, post, video, pin or short), hook or caption idea, hashtag set, status (idea, drafting, scheduled, posted), link, likes, comments, shares, saves and reach. Engagement rate is worked out for you
- Calendar: pick a month and every post appears on its day, marked posted or planned
- Followers: monthly follower counts for up to 6 platforms, with totals and growth %
- Ideas Bank: park ideas with platform, pillar, format, priority and a used tick box
- Hashtag Bank: named hashtag sets with a tag count, best platform and notes
- Setup: brand name, year, monthly post goal, your platforms, content pillars, formats and statuses
- Start Here tab with simple instructions

TWO VERSIONS
You get a sample version filled with example posts so you can see how everything works, and a blank version ready for your own content.

HOW IT WORKS
1. After purchase, download the PDF from your Etsy purchases.
2. Click the link in the PDF. Google asks you to make a copy, which is saved to your own Google Drive.
3. Add your platforms and pillars on the Setup tab and start planning.

GOOD TO KNOW
- Works in Google Sheets on computer, tablet and phone (editing is easiest on a computer)
- A free Google account is needed
- Not made for Excel or Numbers
- You enter your post results yourself. This template does not connect to any social media account and is not affiliated with any platform
- This is a digital product. No physical item will be shipped
- For personal use only. Please do not share or resell
- Because this is a digital download, returns are not accepted. If you have any problem, message me and I will be happy to help