Photography Pricing Calculator | Photographer Cost of Doing Business & Package Pricing Spreadsheet | Google Sheets Template

Stop guessing your prices. This Google Sheets pricing calculator works out what your photography business needs to earn, turns it into an hourly floor, checks every package against it, and prices any shoot in seconds.

━━━ WHAT YOU GET ━━━
• A START-HERE PDF with two "Make a copy" buttons:
– Ready-to-use copy for your own business
– Sample copy filled with example packages and quotes, so you can see how it works
• A step-by-step PDF guide (setup, every tab, FAQ, troubleshooting)

━━━ WHAT'S INSIDE ━━━
PRICING – know your numbers
• Cost of doing business: your yearly expenses, take-home pay goal, tax set-aside %, working weeks and hours become your revenue needed per year, your hourly floor and your average minimum price per session
• Package builder: enter each package's price, shoot, edit and admin hours and hard costs; see its floor price, profit and effective hourly rate, with a Healthy or Below floor check
• Real estate pricing: square-foot tiers plus add-ons (drone, twilight, floor plan, video, virtual staging)

QUOTE CALCULATOR – price any shoot in seconds
• Compare up to 3 options side by side: a package, a discounted version, a custom price
• Add extra hours or costs for a specific shoot (travel, a second shooter)
• See the quote, floor price, profit, effective hourly rate and how far above or below your floor each option lands
• The best-paying option is marked for you

SETTINGS – your business name and mode: General, Real Estate, or Both

START HERE – a 3-step setup checklist and a color guide

━━━ HOW IT WORKS ━━━
1. Buy and download the START-HERE PDF
2. Click a button while signed in to Google, then "Make a copy"
3. Open your copy and follow the 3-step setup on the Start Here tab

━━━ GOOD TO KNOW ━━━
• Google Sheets only: you need a free Google account. This is not an Excel file.
• Works in any browser on a computer, tablet or phone. Setup is easiest on a computer.
• Nothing to install, no add-ons, no scripts.
• Results are planning estimates, not tax or financial advice.
• Prices show in US dollars; you can switch the currency format.
• Screenshots show the sample copy with made-up data.

━━━ WANT MORE? ━━━
The Photographer Business Command Center has this same Pricing tab, connected to your jobs, clients, payments, invoices, expenses, mileage and reports. Find it in the CalebsTemplates shop.

━━━ LICENSE ━━━
For use by one person or one business. Please don't resell, share or redistribute the template or its links. Digital download: no physical item will be shipped. Because it's a digital file, returns aren't accepted, but if something isn't working, message me and I'll help.