Social Media Planner 2027, Content Calendar Template, Content Planner, Instagram TikTok, Google Sheets Excel

✦ Social Media Content Planner and content calendar spreadsheet — Edition 2027.1 Evergreen. Plan, schedule and measure every post on Instagram, TikTok and more, with US marketing dates that calculate themselves for any year, 100 original hooks and an analytics dashboard built in.

Contains 13 sheets with 5,760+ formulas — all fully automatic. Plan your posts, add your results, and every calendar and report updates itself.

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NEW IN EDITION 2027.1
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✦ Any-year marketing calendar — Easter, Mother's Day, Thanksgiving, Black Friday, Cyber Monday, Super Bowl, DST and more now calculate from the Planning year in Setup (2027, 2028, 2029 and beyond)
✦ Hook Bank — 100 original opening lines sorted by content pillar, with a Used? tracker so you never repeat a hook
✦ Version & Updates sheet — your edition and the free update calendar
✦ Light + Dark editions — same formulas, pick the look you like

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WHAT'S INSIDE
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🗓️ Plan
✓ Content Calendar — 600 posts: date, time, platform, format, pillar, hook, caption, hashtags, CTA, asset, owner, status
✓ Monthly Calendar — pick a month, posts and marketing dates appear by day
✓ US Marketing Dates — 40+ holidays, shopping days and awareness months, each with a content idea, dated automatically for your year
✓ Ideas Bank — 200 ideas with pillar, platform and priority
✓ Hook Bank — 100 hooks: Educate, Promote, Inspire, Entertain, Behind the Scenes, Community
✓ Hashtag Library — 60 sets, tag count and times used calculated

📊 Measure & Grow
✓ Engagement & engagement rate — automatic per post
✓ Dashboard — reach, engagement, followers by platform, pillar mix vs. target, by month, by format, Top 5 posts, 3 charts
✓ Growth Tracker — followers per platform per month vs. your goal
✓ Brand Deals — sponsorship, affiliate and UGC deals from pitch to paid

📋 Guides
✓ Start Here · Setup · Version & Updates · How to Use

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BONUS INCLUDED
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✦ Any-year US Marketing Calendar with content ideas
✦ Hook Bank with 100 opening lines
✦ Brand Deals & sponsorship tracker
✦ Quick-Start Guide (14-page PDF with screenshots of every sheet)
✦ Video tutorial (60 seconds)

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WHAT YOU GET
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✓ Google Sheets & Microsoft Excel file (.xlsx) — Light and Dark editions
✓ Quick-Start Guide (PDF) + video tutorial (MP4)
✓ Example posts so you can see every report working — clear them in seconds
✓ Instant download after payment — no waiting

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PERFECT FOR
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• Small business owners doing their own marketing
• Content creators, influencers and UGC creators
• Social media managers and virtual assistants
• Etsy, Shopify and online sellers

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HOW TO USE
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1. Open in Google Sheets (free) or Microsoft Excel 2016+.
2. In Setup, set your Planning year, brand, platforms (with weekly post goals), formats and content pillars.
3. Pick a hook from the Hook Bank and plan posts in the Content Calendar.
4. After posting, add reach and engagement.
5. Check the Dashboard to see what works — and do more of it.

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BUILT TO LAST — 2027 · 2028 · 2029
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✓ Change the Planning year in Setup and the marketing calendar re-dates itself: your ideas, hooks, hashtags and results stay with you.
✓ Free yearly updates through the 2029 edition — refreshed hooks and marketing moments. Message us on Etsy any time and we'll send you the newest version.
✓ Works in Excel 2016+ and Google Sheets — no add-ons, no macros, no subscription to expire.

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WHY FYSCALE
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✦ Planner AND analytics in one file — not just a blank calendar
✦ Works in BOTH Excel and Google Sheets
✦ Full commercial license — use it for your own brand and your clients
✦ Free yearly updates through the 2029 edition
✦ Direct support from the maker — we reply within 24 hours
✦ 30-day money-back guarantee — no risk

LICENSE
Allowed: use the file for yourself, your business or your clients. Modify it as you wish.
Not allowed: resell or redistribute the file or blank template.

30-DAY GUARANTEE
If after 30 days the file isn't helping, send us a message on Etsy and we'll refund your money.

DISCLAIMER
This planner helps you organize your content and brand deals. It is not tax, legal or accounting advice; platform names are used only to describe compatibility, and this template is not affiliated with Instagram, TikTok or any platform.

HOW THIS WAS MADE
Designed and tested by Fyscale. AI tools assisted with drafting and formula checks; every file was reviewed and recalculated before release.

FAQ — FREQUENTLY ASKED QUESTIONS
Q: Which platforms are included?
A: Instagram, TikTok, Facebook, Pinterest, YouTube, LinkedIn, Threads, email newsletter and blog. Rename them in Setup.

Q: Does it post for me?
A: No. It's a planner and tracker; you publish in each app or your scheduler.

Q: Can I use it after 2027?
A: Yes. Change the Planning year in Setup — holidays like Easter and Thanksgiving re-date themselves automatically.

Q: Is this a physical product?
A: No, it's a digital download. You get the files right after purchase.

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PAIRS WELL WITH
Task & To-Do Tracker Pro — Today view, calendar, weekly planner and priority matrix: etsy.com/shop/Fyscale

Fyscale — simple, powerful spreadsheets for US small business owners.