Content Calendar & Planner Spreadsheet — Light Mode Content Planner and Engagement Tracker for Instagram TikTok Google Sheets

Posting on the fly is why growth stalls. One week you're everywhere, the next you've gone quiet — and the algorithm notices. This Content Planner in bright Light Mode ends the scramble: your whole month is mapped before it starts, every post is drafted in one place, and your results roll up into a single dashboard that shows you exactly what to make more of. Prefer a clean, light spreadsheet over the dark edition? This is the same proven system, rebuilt in a fresh white-and-gold light theme.

• DASHBOARD — posts planned vs published, posts by platform, your content mix %, how many fresh ideas you have left, and your best-performing post with its engagement rate — all automatic
• CONTENT CALENDAR — your month laid out week by week across Instagram, TikTok, YouTube, Pinterest, Facebook, and X/Twitter, so no platform ever goes quiet
• POST PLANNER — the detail sheet for every post: hook / caption draft, hashtags, and the photo or video file you'll use, with a status that moves from Idea → Drafting → Scheduled → Posted
• IDEAS BANK — capture every idea the second it hits, with platform, type, and priority; the Dashboard counts how many unused ideas you have banked
• PERFORMANCE TRACKER — type in views, likes, comments, and shares; engagement and engagement rate calculate themselves, and your top post is identified for you

WHAT'S INSIDE (6 sheets):
• DASHBOARD — your month at a glance, fully automatic
• CONTENT CALENDAR — week-by-week month grid with Platform, Type, and Status dropdowns
• POST PLANNER — 30 rows for hooks, captions, hashtags, and asset notes
• IDEAS BANK — 16-row idea capture list with priority dropdowns
• PERFORMANCE — 20-row results log with auto engagement + engagement rate
• START HERE — 5-step setup guide; up and running in minutes

HOW IT WORKS: Download instantly → type in the blue cells → everything calculates automatically. No spreadsheet skills needed — if you can type, you can run this.

WHAT YOU GET: 1 Excel file (.xlsx, 6 sheets) that works in Microsoft Excel AND Google Sheets — use whichever you prefer. Instant download, ready the second you check out. A PREFILLED SAMPLE MONTH is included (a lifestyle creator's November, 20 posts planned, 12 posts of real performance numbers) so you can see every formula working before you type over it with your own content. The START HERE sheet walks you through setup step by step.

PLEASE NOTE: Digital download; no physical item ships.

FAQ:
Q: I opened the spreadsheet and it's view-only — I can't type in it. What do I do?
A: That's a common Google Sheets quirk. Open the file, then click File → Make a copy in the top toolbar. Your copy is fully editable. If you still can't type, try opening it on a computer, make sure you're signed in to Google Sheets, make sure your Google Drive has space, or try a different browser. Still stuck? Message me on Etsy and I'll help you get in.

Q: I can't download my purchase on my phone. Am I doing something wrong?
A: No — Etsy's mobile app doesn't support digital downloads. Open your purchase in a mobile browser instead (you may need to sign out of the app first), or download on a laptop or desktop at etsy.com/your/purchases. Once you've saved the file, you can open it on your phone anytime.

Q: Do I need to buy Excel or Google Sheets?
A: No. The file works in both Microsoft Excel and Google Sheets, and Google Sheets is free with a Google account.

Q: Can I return or exchange it?
A: Because this is a digital download, returns and exchanges aren't available — once the file is downloaded, it's yours to keep forever. If you bought it by accident and haven't downloaded anything yet, message me and I'll check what I can do.

Q: Is it available in other languages?
A: At this time the planner is in English only.

Q: I'm not good with spreadsheets. Is this for me?
A: Yes — it's built for you. You only ever type in the blue cells; every total, percentage, and rate is calculated for you, and the prefilled sample month shows you exactly how it all works.

*This digital product has been created with the assistance of AI Tools, then refined by me, the seller*