Therapist Instagram Templates Canva, 365 Day Caption Calendar 2027, Counselor Social Media Posts, Mental Health Private Practice Bundle

Seller's description

Show up online without it taking over your evenings. This is a full year of done-for-you social media for therapists and counselors: 365 ready-to-post captions for every day of 2027, plus 30 matching Canva templates in calm forest green and blush.

Open the spreadsheet, find today's date, edit the matching template, and paste your caption. Most posts take minutes.

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WHAT'S INCLUDED
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✦ 365-day content calendar for 2027 (Excel spreadsheet; also opens in Google Sheets and Numbers)

✦ Every day comes with a hook, a full caption, a call to action, 5–8 hashtags, an image idea and the matching template

✦ 30 editable Canva templates for Instagram

✦ A quick start PDF with your template link and setup steps

✦ A posting tracker so you can tick off each post and see your monthly progress

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THE 30 TEMPLATES
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Booking: Free Consultation · Now Accepting Clients · A Spot Just Opened · Services & Fees · Service Spotlight · Specialty Spotlight · Contact Card

Education: Mindful Monday · Carousel Cover · Carousel Point · Myth vs Fact · After Your Session · Before Your First Session · Therapy Term of the Week · FAQ · Let's Talk About · Seasonal Reminder · Therapy Talk Tuesday

Encouragement & brand: Gentle Reminder · Affirmation · Resource Spotlight · Meet Your Therapist · Why Work With Me · Behind the Practice · Critic vs Coach · Thank You, Colleagues

Policies & engagement: Policy Reminder · Question of the Day · This or That · Holiday Hours

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A BALANCED FEED, EVERY WEEK
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Mon – Mindful Monday
Tue – Therapy Talk Tuesday
Wed – Work With Me Wednesday
Thu – Truth Thursday
Fri – Feel-Good Friday
Sat – Behind the Practice Saturday
Sun – Sunday Reset

Key dates are already built in: Mental Health Awareness Month, Minority Mental Health Awareness Month, World Suicide Prevention Day, World Mental Health Day, back-to-school, and the holidays, including posts that hold space for grief and mixed feelings.

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HOW IT WORKS
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1. Download your files and open the quick start PDF.
2. Click the template link to save your own copy to Canva.
3. Fill in your details once. Placeholders like [YOUR NAME], [LICENSE TYPE] and [BOOKING LINK] can be swapped with Find & Replace.
4. Each day, open the spreadsheet, edit the matching template and post.

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WRITTEN WITH ETHICS IN MIND
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✦ General education and encouragement, not therapy or diagnosis.

✦ No testimonials, client stories or outcome promises.

✦ Calls to action never invite people to share personal details in comments or DMs.

✦ Posts on heavier topics include the 988 Suicide & Crisis Lifeline.

✦ No invented statistics or brand names.

You're responsible for your own advertising, so please review posts against your licensing board's rules.

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GOOD TO KNOW
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✦ Works with a FREE Canva account. No Pro subscription needed.
✦ Templates are 1080 × 1440 px (3:4), Instagram's tallest feed size. For best results, post directly in the Instagram app (some scheduling tools only accept 4:5).
✦ Photo spots are drag-and-drop frames, so swapping in your own photo takes seconds. Many templates are text-only.
✦ Written for US therapists and counselors (LPC, LCSW, LMFT, psychologists) in person or online.

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PLEASE NOTE
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✦ This is a DIGITAL product. Nothing will be shipped.

✦ You'll need a free Canva account to edit the templates.

✦ Because this is a digital download, all sales are final. If anything isn't working, send me a message and I'll help.

✦ Personal license: for use in your own practice. Not for resale, sharing or redistribution.

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HOW THIS WAS MADE
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Captions were drafted with the help of AI tools, and templates were adapted from designs made with Canva's AI design tools (including placeholder imagery). Everything was then directed, curated and edited by Vivid Asset Studio.

Questions? Send me a message. I'm happy to help.

♡ Vivid Asset Studio