Candle Business Instagram Templates 2027 | 365 Captions | 30 Canva Posts | Candle & Soap Maker Social Media Content Calendar

Seller's description

Show up online without it taking over your evenings. This is a full year of done-for-you social media for candle, soap and bath-and-body makers: 365 ready-to-post captions for every day of 2027, plus 30 matching Canva templates in amber glass, flame gold and smoke charcoal on tallow cream.

Open the spreadsheet, find today's date, edit the matching template, and paste your caption. Most posts take minutes.

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WHAT'S INCLUDED
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✦ 365-day content calendar for 2027 (Excel spreadsheet; also opens in Google Sheets and Numbers)
✦ Every day comes with a hook, a full caption, a call to action, 5–7 hashtags, an image idea and the matching template
✦ 30 editable Canva templates for Instagram (1080 × 1440 px)
✦ 7 weekly content series, so your feed stays balanced
✦ A quick start PDF with your template link and setup steps
✦ A posting tracker so you can tick off each post and see your monthly progress

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THE 30 TEMPLATES
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Engagement & holidays: Quote · Question of the Day · This or That · Holiday Hours & Ship-By Dates
Booking & offers: Market Schedule · Limited Batch · Contact & Shop Link
Results, trust & brand: Meet the Maker · Customer Kind Words · Why Small-Batch · Behind the Batch · Thank You, Customers
Education & tips: New Scent Launch · Scent of the Week · Restock Alert · Collection & Pricing · Burn Care Tip · Carousel Cover · Carousel Point · Myth vs Fact · First Burn Checklist · Soap & Bath Care Checklist · FAQ · Shipping & Care Info · Stockist Spotlight · Scent Notes Pyramid · Maker Word of the Week · Gift Sets & Gift Cards · Seasonal Scents · Wholesale Inquiries

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A BALANCED FEED, EVERY WEEK
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Mon – Scent of the Week Monday
Tue – Batch Day Tuesday
Wed – Shop Drop Wednesday
Thu – Burn & Care Thursday
Fri – Friday Favorites
Sat – Studio Saturday
Sun – Sunday Sniff Poll

Key dates are already built in: New year reset scents, Valentine's, spring florals, Mother's Day gift sets, summer markets, the fall-scent launch, National Candle Month, holiday markets and ship-by dates.

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HOW IT WORKS
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1. Download your files and open the quick start PDF.
2. Click the template link to save your own copy to Canva.
3. Fill in your details once. Placeholders like [YOUR NAME], [SHOP NAME], [SHOP LINK] can be swapped with Find & Replace.
4. Photos sit in frames — drag in your own and they drop straight into place.
5. Each day, open the spreadsheet, edit the matching template and post.

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WRITTEN WITH CANDLE SAFETY AND COSMETIC RULES IN MIND
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✦ No “non-toxic”, “clean-burning” or “safe for pets” claims.
✦ General burn cautions and “[follow the safety label on every candle]”.
✦ No skin, sleep or stress benefits; aromatherapy only as mood words.
✦ Claims only as [CERTIFICATION] or [CLAIM, if true].
✦ Shipping only as [SHIP-BY DATE]; no fragrance or chain brand names.
✦ Reviews only as “[paste customer review here]”; no invented burn times or statistics.
This is marketing content, not legal advice. Please check posts and labels against ASTM F2058 candle-labeling guidance, the FDA's cosmetic-vs-drug rules and the FTC's Green Guides.

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GOOD TO KNOW
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✦ Works with a FREE Canva account. No Pro subscription needed.
✦ Templates are 1080 × 1440 px (3:4), Instagram's tallest feed size. For best results, post directly in the Instagram app (some scheduling tools only accept 4:5).
✦ Photos sit in frames — drag in your own product, studio and market photos and they swap in seconds. Placeholder photos are included so nothing looks empty.
✦ Written for US small-batch candle, wax-melt, soap and bath-and-body makers: home studios, market vendors, and makers who sell online and wholesale to local shops.

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PLEASE NOTE
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✦ This is a DIGITAL product. Nothing will be shipped.
✦ You'll need a free Canva account to edit the templates.
✦ Because this is a digital download, all sales are final. If anything isn't working, send me a message and I'll help.
✦ Personal license: for use in your own candle business. Not for resale, sharing or redistribution.

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HOW THIS WAS MADE
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Captions were drafted with the help of AI tools, and templates were adapted from designs made with Canva's AI design tools (including placeholder imagery). Everything was then directed, curated and edited by Vivid Asset Studio.

Questions? Send me a message. I'm happy to help.

♡ Vivid Asset Studio