Money Trap, The. 1965 Original 14"x22" US Movie Poster. Romance Crime Movie with Glenn Ford, Elke Sommer, Rita Hayworth, Ricardo Montalban.

The Money Trap
1965 Window Card
The Money Trap, the 1965 Burt Kennedy romantic crime thriller ("THIS WOMAN can change a tough cop into a tougher crook!"; "You can try, but you never, never get out!") starring Glenn Ford, Elke Sommer, Rita Hayworth, Ricardo Montalban, and Joseph Cotten. Note that this was the fifth, and last, film starring both Glenn Ford and Rita Hayworth!
Unfolded Fine Condition
SEE PHOTO FOR ANY DEFECTS IN THIS POSTER.

U.S. WINDOW CARD MOVIE POSTERS
The movie studios issued a line of advertising poster that were displayed in places other than at the theater. They were placed in the windows of stores, barbershops, beauty salons, doctor and dental offices, bakeries, on telephone poles, etc. in and around a community to advertise the local theaters upcoming movie showings. The standard size window card measured 14” x 22” and was shipped flat and was sometimes shipped folded in half (not considered a defect) with the lobby cards. Some window cards are found with the top “blank” area trimmed. This reduces desirability for collecting purposes. The artwork on the window cards is usually not quite the same as that of the one sheet poster. They are normally printed in full color, but quite often lack the detail, color and artwork found on the other size posters for the movie. The window cards have a top blank border of approximately 4 to 6 inches. Theaters would write, stamp or staple a “snipe” into this border giving the appropriate show times. (A snipe was a strip of paper containing information that could be tacked, glued, pinned or stapled to a poster). Window cards were printed on a heavier, cheaper card stock and in large numbers because theaters would normally purchase them in bulk. Because so many more window cards were needed, they were printed using a cheaper process and consequently most of these cards lack the color, detail and splendor of other sizes of movie art. However, because they were considered disposable advertising after the movie showing and not reusable, the majority, if not all of these posters, would have been destroyed after the movie showing. The need for window card advertising waned as TV and radio gained popularity and they are rarely used in today’s market. Therefore, fewer of these cards have survived and because of their small size they are more economically framed than the one sheets and are collected by some collectors.