HOW DID IT ALL START?.......Our English Bull Terrier was born deaf. The standard colour of a collar / lead for a deaf dog (I am not sure who made the decision) is white with black writing and I just thought that it wasn't bright enough for her, well me actually. I thought "Why can't they be any colour I want? I love bright funky colours and that's where it started. My initial launch for these particular items was at Paws in the Park 2019 and I was amazed at all the positive comments from customers, some of whom have already put in orders with their own personalisation. Everyone's dog has their own little traits but it was so nice to hear from customers that they just wanted to make other people aware of their own dog's character or disability, whether it be nervous, deaf, blind, reactive, anxious, scared of other dogs, scared of people, the list goes on. They are all made from waterproof quilted fabric with fluorescent yellow hook and loop attachment. Each slip cover also has bands of high quality reflective tape attached and all very easy to attach to your lead. Watch the video!