Vintage Johnnie Walker Long Drink Glasses – Red Label, Set of 2

2 vintage Johnnie Walker long drink glass cups - with walking man, Johnnie walker whiskey with red logo and lettering

Johnnie Walker Long Drink Glasses.
Elegant Johnnie Walker glasses for Red Label Scotch.
Thick glass bottom and decorated with Red Label logo.
Johnnie Walker whiskey glasses for cocktail bars.
Red Label Longdrink glasses from the older generation.

Mesures
Glass height approx.: 16.5cm / 6.5"
Ø above approx.: 5.8 cm / 2.28 "
Approx. weight: 0.265 kg / 9.34 oz

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The largest and most iconic blended Scotch whiskey is recognizable worldwide.
Johnnie Walker is one of the most instantly recognizable whiskey names in the world, and the brand is the world's best-selling whisky, selling more than 20 million cases a year and has even been named the most valuable premium spirit brand in the world.
For years Johnnie Walker offered Red Label and 12-year Black Label varieties, but more recently the portfolio has expanded significantly and now also features Double Black (richer and smokier than Black Label), Gold Label Reserve, the 18-year Platinum Label and Blue Label.
Johnnie Walker Blue Label is the rarest and most expensive expression in the range and a number of variants have been produced, including a King George V Edition and Blue Label 2015 Limited Edition Design. Exclusive to the global travel retailer, Johnnie Walker is Explorers' Club Collection, including The Spice Road and The Gold Route.
Johnnie Walker also has Homes in a number of key Asian cities, such as Shanghai, Beijing, Mumbai, Seoul and Taipei, and is described as "multi-sensory embassies for luxury blended Scotch whisky."
At first glance, the widely used advertising banner line 'Born 1820 - still going strong' means the whiskey comes from that date, but it was actually a year earlier that 14-year-old John Walker took his first steps to create an iconic whiskey brand when he sold the family farm.
Walker opened his first grocery shop in Kilmarnock, Ayrshire with the proceeds and eventually began selling and making whisky, but it was not until 10 years after his death in 1857 that his son Alexander introduced the company's Walker's Old Highland Blend, the whiskey that was the precursor to Red Label and Black Label, created in 1909. By this time, the unusual square bottle, introduced by Alexander Walker in the 1860s, and the slanted label were already familiar to consumers, and it was in 1908 that cartoonist Tom Browne 'striding man' figure that has remained an important part of the brand's visual language through various incarnations.
John Walker & Sons acquired the Cardhu Distillery on Speyside in 1893, and the company became part of the Distillers Company (DCL) in 1925, with DCL being acquired by Guinness in 1986. Guinness then merged with Grand Metropolitan to form Diageo in 1997.
In the mid-1950s, Johnnie Walker took its place as the world's best-selling whisky, a position it has held ever since, thanks in part to major investments in marketing. These include the £100 million 'Keep Walking' campaign.
Blue Label was added to Johnnie Walker's lineup in 1992 and Blue Label King George V was introduced in 2008. Double Black was released in 2011, followed a year later by the Gold Label Reserve and Platinum Label variants. Absent from UK branches since 1977, Red Label returned to its home market in 1983 and relaunched in 2013.
Johnnie Walker had retained a link with its 'home town' by being bottled in Kilmarnock, but Walker's bottling plant there closed in 2012, with production switching to Diageo's bottling plants at Leven in Fife and Shieldhall in Glasgow.
In September 2015, Diageo unveiled Johnnie Walker's largest global marketing campaign to date. The campaign, called 'Joy Will Take You Further', is based on months of commissioned research into consumer behavior and builds on the brand's long-running 'Keep Walking' message.


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