In Person Sales E-Book for Photographers, How to Work Less and Make More Money. Step by Step Guide, Photography book, make 6 figures! Guide



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  • Digital download
  • Digital file type(s): 2 ZIP, 2 other files

Are you a photographer who wants to make more money but is having a hard time understanding how? Or are you considering jumping to in person sales but need someone to walk you through the steps? I have taught IPS to many photographers--some who have gone on to make sales much bigger than I do!

I used to be a shoot and burn photographer and got tired of not making enough money to pay my bills. Photographers tell me all the time they couldn't do it there are too many cheap photographers in their town or people are too poor, I'm here to tell you it can be done. I live in a military town with two bases. Celebrities typically don't want to spend the money. But my single moms, waitresses and military families invest. I've even turned some of my shoot and burn clients into some of my biggest paying clients ($6K two weeks ago from one client).

Not only does this Ebook include me walking you through the process and how to do it, it also includes advice and tips from me as well as other photographers who do IPS.

I'm also including EMAILS I send to my clients, as well as TEMPLATES & FONTS so that you can get into Photoshop and immediately get a pricing guide out, and have everything you need to be successful.

There are reviews at the bottom from some of my students and a couple of people who have already read the book!

What is in Person Sales?
Shoot and Burn vs. IPS
Let’s Talk Money
Figuring Out YOUR Pricing
Paying Yourself
Session Fees
Pricing Strategies
Choosing Products
Pricing Your Products
Album Pricing
Specialty Products
Pricing Guides
The Ordering Appointment
a. Timing
b. Walkthrough
c. Upselling & Bonuses
d. Payment Plans
e. Financing
f. Software
g. The Reveal Wall
h. Virtual Ordering Appointment
Studio vs. No Studio
Client Experience
Colors & Branding
Where to Buy Supplies
The Ideal Client
Old Clients

What is included:
1- Ebook. Both as a 1 page spread and as a 2 page spread. This is a digital download of the Ebook, NO physical item will be mailed to you. Each page is sized to 8x10. You can print a 2 page spread to one sheet of paper, the writing will be slightly small, but I found it to be legible. (IMAGES of actual hard bound book are mockups and not real. A hard bound book may be available in the future as a separate listing.)
2-Email templates in Word:
1-email I send to inquiries.
2-what I send them when it's time to order to explain more thoroughly the Ordering Appointment and what is expected, etc.
3-An email for old clients who may think you're too expensive now
3-Trifold product brochure that I currently use in my business, in Photoshop for you to customize with your own products and pricing.
4-Bonus Card template, in Photoshop. (How I boost sales—as discussed in book.)
4b-A secondary Bonus card version that you could alter to print in a regular printer or send to your lab to print.
5-Product guide, trifold template, in Photoshop. This is an optional brochure which helps clients understand what each product is and how to photograph their walls.
5b-My newest brochure or products. Choose which style you like better!
6-Fonts, that were used in the guides (or you can use your own).

This download is for YOU ONLY. You may not share, reproduce (other than printing for your own private use) or alter this in any way. If you have ANY questions, contact me. You should have an understanding of Photoshop and Word and how to use them. The Ebook will come as a PDF, your computer or device should have a PDF reader.

When you purchase this listing you will get a WORD DOCUMENT to download. Etsy doesn't allow large files, so we have to store the files off site. THIS document will tell you where to go to download the files. You have 30 days to do so. Please backup all your files!

There are NO REFUNDS.

I would love to hear your success stories and possibly feature you! Christy [!at]



Christy’s class helped me understand IPS and the workflow on how to have a successful sale without being salesy. The education and tools provided from her class has transformed my business. IPS has been life changing and I now understand that people will invest in good products!
Angelica P., Pompy Portraits

I have both read Christy’s IPS book and attended her class, her down-to-earth teaching approach mixed with her razor-sharp business skills make it easy to learn how to build a thriving, successful photography business. She talks you through all the reasons to change to an in-person sales approach and gives you real, actionable strategies for making the change. She shows you how to market yourself to find your ideal clients and how to conduct successful sales sessions. Her book and class are absolute game changers for photographers looking to grow their business and realize their income potential. I highly recommend this book!
Rachel Dolezal, Summer Dreams Photography

I was so excited when Christy announced that she was going to teach an IPS class. I have been learning about it and had implemented some strategies on my business but knew I wanted more. Most people keep the IPS concept very vague but Christy gave us practical examples and resources. I was able to organize my flow and implement what I learned right away. She challanged us to a large IPS sales in 30 days and I was able to reach my goal in the middle of the pandemic! Definitely recommend any IPS classes or resources from Christy to anyone who wants to explore IPS and take their business to the next level!
Nata Salvatori, NS Photobook

"I took Christy’s class a coiuple I believe it was the best thing for my business because I learned to value what I did, and build the confidence to to price myself profitably. Once I made the change, I almost gave up because a lot of my old clients resisted but when I made that first $2000 sale I knew I was doing the right thing. After that I was averaging $2500 per sale on albums alone, and $3000+ if the clients chose to add on Digital files.

Once you start to believe in your business and ask for what you are worth, the high paying clients will come.
Jacqueline Potter, American Vixen Boudoir Studio and American Memories Photography

I first signed up for Christy’s IPS class as a new photographer hoping to earn a real living from my business--because I was completely intimidated by the process of in person sales--It felt unreachable, until I took Christy’s class and her no-nonsense approach to IPS. She showed me that it was possible to be profitable, in a price range I was comfortable in! Best of all she was a completely open book, even going so far as to share her business model and pricing. The pricing guide was so helpful for me, to see how to price in a way that appealed to my market while also taking away some of their objections (payment plans, digitals, etc.) It truly helped launch my business. And then recently, I read Christy’s IPS book and having taken the class in person, I can honestly tell you that he book teaches every single thing I learned in that class in the same no-nonsense style. You won’t be disappointed!
Ashley Morton, Ashley Morton Photography

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Christy Whitehead

Christy Whitehead

Owner of CrackedEggDesign

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208 shop reviews

4.5 out of 5 stars
5 out of 5 stars

So helpful to learn from a master at IPS!

Reviewed by Inactive Apr 19, 2021

5 out of 5 stars

They are so incredibly precious! Not only that but you can tell they were lovingly hand crafted. I am absolutely thrilled with them and everyone I have showed them to loves them just as much as I do! The seller answered my questions so quickly and also made sure they made it to me in plenty of time for my wedding. Can’t wait to see them on top of our cake! If I ever need another cake topper for an occasion this is definitely where I will come!

Whitney Apr 7, 2021

1 out of 5 stars

Something I couldn’t use for the photography rental I needed for my business. I wrote the seller before hand and let them know what I needed it to be like. To redo it I wouldn’t have nothing on paper. Total waste of money! I can’t use it at all. I’m going to legal zoom.

Response from Christy Whitehead

I'm sorry you felt this way! This template is a Word template and is easily customizable. Unfortunately, not all contracts and templates will be perfect for every situation so some customization is needed.

Horses2007 Jan 2, 2021

5 out of 5 stars

design is very cute my daughter loves it.. we ended up using the gray lettering and it printed and transferred perfectly

Tabitha Smith May 17, 2022

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