Custom Packaging

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Questions? We’ve got answers.

Found something you love but want to make it even more uniquely you? Good news! Many sellers on Etsy offer personalized, made-to-order items.

To personalize an item:

  1. Open the listing page.
  2. Choose the options you’d like for the order. This will differ depending on what options are available for the item.
  3. Under “Add your personalization,” the text box will tell you what the seller needs to know. Fill out the requested information.
  4. Click “Buy it now” or “Add to cart” and proceed to checkout.

Don’t see this option? The seller might still be able to personalize your item. Try contacting them via Messages to find out!

Absolutely! Our global marketplace is a vibrant community of real people connecting over special goods. With powerful tools and services, along with expert support and education, we help creative entrepreneurs start, manage, and scale their businesses. In 2020 alone, purchases on Etsy generated nearly $4 billion in income for small businesses. We also created 2.6 million jobs in the U.S.—enough to employ the entire city of Houston, TX!

There are many different types of custom packaging sold by sellers on Etsy. Some of the popular custom packaging available on Etsy include: custom packaging box, custom packaging bags, custom packaging tape, custom packaging labels, custom packaging sleeve, and even custom packaging for clothing. Check them out here.

From handmade pieces to vintage treasures ready to be loved again, Etsy is the global marketplace for unique and creative goods. It’s also home to a whole host of one-of-a-kind items made with love and extraordinary care. While many of the items on Etsy are handmade, you’ll also find craft supplies, digital items, and more.

For small business owners looking to make a great first impression with their product, custom packaging can make all the difference. Custom wrapping and a well-designed package elevates a product and inspires brand recognition. Capture the exact essence of your company, whether it’s with fun, colorful custom packaging or a sleek, minimalist design. Not only will this make for a memorable product but it’ll also allow you to stand out from competitors.


Take custom packaging a step further with a delightful unboxing experience for customers. Custom printed packaging can also provide important marketing information, like product features, benefits, and instructions. For products that need special protection during shipping, customize your packaging to ensure it arrives in perfect condition.

The type of custom packaging that’s right for you will depend on the kind of product you have and your preferred aesthetic. For some ideas and inspiration, here are some common custom packaging options:


  • Boxes: Depending on your needs, custom box packaging is available in a wide variety of shapes and sizes, like a small box for jewelry or a large box for hats, shoes and larger items. Determine the dimensions you need and then customize a box with the design, logo, or text you’d like. Shops on Etsy also have custom mailer boxes for larger items.
  • Bags: Custom bags come in many different styles, like drawstring, zipper, and gift bags, and make great marketing material since they can easily be reused, meaning there’s a chance of more people seeing them.
  • Pouches: Custom pouches are available in various shapes and closures, from snap, zip, and drawstring, and make for a chic presentation for jewelry, clothing, accessories, and more . Sellers on Etsy can embellish pouches with your branding and designs, and you can choose between all sorts of colors.
  • Wrapping paper: For an added layer of branding, consider custom wrapping paper. Use your custom paper to wrap gifts for the holidays, or customize tissue paper for a pretty and protective layer.
  • Labels: Create unique packaging by simply adding a custom label. Custom stickers and stamps allow for fast application if you need to add a quick, customized touch to packaging.
  • Tape: Custom packaging tape is another way to add your name or logo to items that you’re shipping. You can also include a fun pattern or image, or a memorable message for the recipient.

Capture the feeling and information you want to convey for customized packaging that stands out and serves its purpose. If you want something minimalistic, consider a simple logo or brand name. A combination of both is common. However, the possibilities don’t end there. If you prefer, cover every inch of your custom product packaging with logos, images, or text. Include social media details if that’s a good place for people to find you, and use the back of your custom packaging for additional details or more imagery.