From Moroccan Beni Looms to Your Home
Beniloom was born from a deep love for Moroccan craftsmanship and the timeless beauty of handwoven rugs. We are a family-owned business, dedicated to preserving tradition while providing a livelihood for our large family of artisans — four brothers and four sisters — who work together with pride and purpose.
Established in 2016 and based in Khenifra, Morocco, in the heart of the Atlas Mountains, our work is deeply rooted in the land and its heritage.
Every Beniloom rug is handmade using premium, natural wool, left undyed to preserve its purity, softness, and authenticity.
Our skilled weavers use a unique double-knot technique, exclusive to the Mrirt region and its tribe, a method that cannot be replicated elsewhere. Each piece is woven slowly, knot by knot, resulting in rugs that are exceptionally durable, richly textured, and incredibly soft.
Every rug is one of a kind, woven slowly and with intention — knot by knot — creating pieces that are soft, durable, and full of character. Walking on a BENILOOM rug feels like walking on a cloud, bringing warmth and comfort into your home.
To finish each rug, we use a professional eco-friendly washing process, ensuring every piece is clean, refined, and made to last a lifetime.
We also offer custom-made rugs, tailored to your preferred design and size. Production time ranges from 4 to 10 weeks, depending on the complexity of the piece.
Based in Morocco 🇲🇦
Shipping across Europe and worldwide.
At Beniloom, we don’t just make rugs — we weave heritage, family, and craftsmanship from Moroccan Beni looms to your home.
