It began with a scrunchie. Now we dress every chapter of her life.
Odhanon began with a scrunchie. We are Vaishali and Prithvi, both trained at NIFT, and we have always loved colourful hand block prints. We couldn't find hand block printed scrunchies anywhere, so we made them. A clothing brand was never the plan.
The deeper we went, the more we learned about the craft, from the carved wooden blocks to the dyes and the patience behind every metre. We fell in love with Sanganeri hand block printing, a 400-year-old craft from Sanganer in Jaipur, and Odhanon grew around it.
We design for every phase of a woman's life. College days. Her first job and first salary, and the freedom that comes with it. Trips with friends, dates, and the dates she takes herself on. Walking into work feeling strong and sure of herself. Wedding season, her honeymoon, and becoming a mum (Vaishali's sister wore Odhanon through her pregnancy). Some pieces show a little skin for women who feel free that way; many more keep you covered, because those options are often the hardest to find.
"As a woman, I design for the things you only notice once you are wearing something: fabric that is gentle on your skin, pockets you actually use, a fit that feels secure and safe, a corset that holds its shape and still lets you breathe. Comfortable, secure, stylish, and still a little different from everyone else in the room." - Vaishali
That is why we work in 100% cotton and keep a close eye on every step. Our in-house tailors stitch every piece, and our fabric is hand printed by skilled artisans in Sanganer, chosen for its quality and finish. Every print is pressed by hand, so no two pieces are exactly alike.
Ordering from India? Here is what to expect:
• Free tracked shipping on all clothing. Dispatched in 3-5 business days, usually delivered in 8-15 business days.
• US orders arrive with duties already paid. UK and Canada orders ship duties-paid wherever the courier allows.
• Returns and exchanges within 14 days of delivery on non-customised pieces.
• Not sure of your size? Message us your bust, waist and hip and we will help you choose.
• Want a different length (+$10) or another of our prints (+$15)? Message us or tap "Request custom order".
We are a small team and we read every message ourselves. See more on Instagram: @odhanon.in
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