It's time to retire and toss out the old and the fake, all that's tattered and without substance or a single thread of meaning.
It's time for the real ones made by Bone, designed with hope, love, and worn with pride.
Thats who I am, who we are,
real to the bone through and through.
This is not just a new trend or brand even.
This is who I am, a simple man who wishes to leave his children and grandchildren with something of me that can be seen, worn, or held in their hands for years to come and to carry on.
This is my legacy... I am real to the Bone.
Let it be shown so to all it will be known, that we are the real ones!
This life is our canvas, we paint the picture.