Conceptual Purging of Industrial Sins
Welcome! I'm Mihaela – people call me Michelle. Formerly I was involved in the "Fast Fashion" system as fashion designer, make-up artist and fashion stylist. Now I consider myself an artisan. For me, this is a matter of identity – mine, which doesn't get lost into industry but spontaneously transfer onto the material, and theirs - which is transformed, reinvented rather than turn into waste. Therefore I work with leather letting myself inspired by its materiality, its stories but also its imperfections.
Each piece complies with at least three of the ECO criterias:
- It's ethically produced with respect for people and the environment
- it's entirely homemade using craft/artisan skills - leather or fabric treatments (cutting, ageing or distressing, hardening or skiving, painting, etc) are handmade. Where it's possible so are the stitches. Also the branding and merchandising materials are mostly handmade.
- it's entirely or partialy recycled therefore made of leather leftovers of the industrial fashion design process otherwise considered waste.
