Luxury diamond jewelry crafted from rough stone to timeless design — premium quality, elegant style, and affordable brilliance worldwide.
TheDiamondEdit was founded with one clear vision — to make beautiful diamond jewelry more affordable and accessible for people around the world without compromising quality, craftsmanship, or elegance.
The founder, James Smith, was born and raised in Texas, USA. Nearly 20 years ago, he moved to Surat, India, alongside his father to begin a journey in the diamond and jewelry industry. Surat, known as one of the world’s largest diamond hubs, became the place where his dream slowly turned into reality.
From the beginning, James believed that luxury jewelry should not only be for a limited few. His dream was to create timeless, high-quality diamond jewelry at fair and affordable prices so people across the USA and worldwide could experience the beauty of fine jewelry without excessive markups.
Over the years, James built deep knowledge and experience in diamond craftsmanship. Today, TheDiamondEdit proudly operates its own diamond manufacturing process, where every diamond begins as a rough natural-looking stone. Through expert planning, precision cutting, and detailed polishing, that rough stone is transformed into a brilliant and valuable diamond full of fire and sparkle.
But for James, a diamond reveals its true beauty only when it becomes part of a piece of jewelry that people can wear, cherish, and emotionally connect with. That is why TheDiamondEdit also creates its own designer jewelry in-house. Inside our workshop, every diamond is carefully set into thoughtfully designed rings, earrings, pendants, and other timeless pieces crafted with elegance and precision.
This complete journey — from rough stone to finished jewelry — allows us to maintain quality, authenticity, and craftsmanship at every stage while offering luxury jewelry at accessible prices.
Today, TheDiamondEdit proudly serves customers across the USA and worldwide, combining modern design, skilled craftsmanship, and a passion for creating meaningful jewelry that lasts for generations.
For us, jewelry is not just about sparkle — it’s about turning a vision into something timeless.
