Design to better...
As a designer, there is always a better product than what you are using.
By better, I mean that it could be easier to use, or that it might make your tasks more efficient, that it looks better, or that it might be multinational, it might be a healthier option. The goal is to push the boundaries of already existing products to make them into GREAT products.
For example, sketchbooks......
Every sketchbook you pick up is either blank or has a grid on it or whatever. But no one thinks about the journey of what happens to a designer as they are using the sketchbook.
How can one improve the experience of using a sketchbook beyond just a blank page?
So I started with looking into what happens when one uses a sketchbook. Yes your ideas pour out but what happens when you run into problems or run out of fuel or get stuck on an idea? The blank page itself is intimidating enough! So I put something on the pages...to break the ice. Yet not every page has something printed on it in order to maintain the sacred space for the designer's ideas to play out.
Well then what does happen when you get stuck? You reach out and research, read and learn to gain more perspective that then would inform where you left off. So I took this idea, of informing your ideas, and brought it to the sketchbook page. I turned that "something on the page" into something that would inform your ideas through out your journy of sketching. But it cannot be a white paper, it cannot be an article it cannot be something that would consume the sketchbook to qualify it to loose its identity and perhaps run the risk of turning into literature...because after all it is a sketchbook. So that leads me to the most consolidated form of knowledge, which were quotes. But not just any quotes...It had to be quotes from people who understand design. The quotes needed to be applicable to act of creating a product and therefore the quotes needed to be hand selected. I chose quotes that pertain to process and ideologies of successors that get to the root of a problem.
